Senior Marketing Manager – Fundraising

Role Overview:

We are looking for an experienced Senior Marketing Manager – Fundraising to join a well-established and impactful health charity. This is an exciting opportunity to take the lead in developing and executing marketing strategies that inspire and engage donors to support the charity’s vital fundraising efforts.

You will play a key role in driving both donor acquisition and retention, ensuring that the charity meets its fundraising targets and continues to make a meaningful impact on the lives of those in need. This is an initial 3-month contract with the potential for extension or conversion to a permanent role.

Key Responsibilities:

·       Lead fundraising marketing campaigns, developing creative strategies that drive donations and increase engagement with both individual and corporate supporters.

·       Develop and implement strategic marketing plans to ensure fundraising activities are aligned with the charity’s mission, objectives, and values.

·       Manage multi-channel fundraising campaigns, including digital, social media, email, and print, to effectively reach and engage current and potential donors.

·       Collaborate closely with the Fundraising Team, ensuring seamless integration between marketing and fundraising strategies to meet fundraising goals.

·       Monitor and analyse campaign performance, using data to provide insight and make recommendations for continuous improvement.

·       Build and nurture relationships with key stakeholders, including donors, partners, and external agencies, to strengthen fundraising efforts.

·       Manage the fundraising marketing budget, ensuring campaigns are cost-effective while delivering maximum impact.

·       Lead, mentor, and support a small marketing team, providing guidance and training to junior staff to enhance their professional development.

Person Specification:

·       Proven experience in fundraising marketing, with a strong track record of delivering successful campaigns that drive donations and engagement.

·       Strong strategic thinking with the ability to develop and execute comprehensive marketing strategies tailored to fundraising objectives.

·       Excellent written and verbal communication skills, with the ability to craft compelling messages that inspire action and resonate with donors.

·       In-depth knowledge of multi-channel marketing, particularly in a fundraising context, and how to leverage digital, social media, and traditional channels effectively.

·       Project management skills to manage multiple campaigns simultaneously while ensuring deadlines are met and objectives are achieved.

·       Strong analytical skills, with the ability to track and report on campaign performance, and make data-driven decisions for optimisation.

·       Experience in leading and supporting a team, providing mentorship and guidance to junior staff members.

·       Experience working within a charity or non-profit organisation, particularly in fundraising and donor relations.

·       Familiarity with CRM systems and fundraising platforms to support campaign management and donor engagement.

·       Understanding of digital fundraising trends and tools.

·       Budget management experience in a fundraising context.

What’s on Offer:

·       A competitive day rate of £222–£244 PAYE + holiday pay for the successful candidate.

·       A hybrid working pattern, requiring travel into London 1–2 days per week for workshop meetings.

·       An initial 3-month contract with the potential for extension and the possibility of applying for the permanent position.

How to Apply:

To apply, please submit your CV demonstrating your suitability for this role by clicking the “apply now” button.

We aim to get back to all successful candidate within 48 working hours.

Commitment to Diversity:

The Talent Set and our partner organisation are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.