Product Marketing Manager

Product Marketing Manager
c. Day rate paying up to - £233 PAYE or £270 umbrella
6 months fixed term contract/ Hybrid, 1 day in the office per week/ London

The Talent Set is delighted to be working in partnership with an excellent membership association as they recruit an experienced and proactive Product Marketing Manager to oversee the sales and marketing efforts for their expanding commercial product portfolio. This role involves developing and executing strategies to achieve ambitious growth targets and drive revenue, with regular monitoring and adjustments to plans while effectively leveraging the full marketing mix. We are seeking a candidate who has not only demonstrated success in supporting the development and implementation of commercial marketing strategies in a similar role but also has experience in commercial content creation, including the development of multi-media assets that ensure the organisation's commercial activity and project KPIs are met.

If you have a track record of success in Product Marketing Management, we’d love to hear from you.

Key Responsibilities:

• Monitor and analyse campaign performance data to recommend strategies for customer acquisition and retention, while managing the product marketing budget to maximise ROI and provide regular performance reports.
• Lead the development and execution of results-driven marketing campaigns, focusing on increasing awareness, participation, and revenue generation while meeting corporate and team KPIs. This includes planning, setting objectives, and overseeing tactical delivery with a focus on continuous improvement and budget management.
• Develop and implement a multi-channel sales strategy to support product recruitment, retention, and engagement, ensuring alignment with broader organisational strategies.
• Identify target audiences and use segmentation, targeting, and positioning techniques to create effective customer journeys that drive increased sales. Ensure that product pages across digital platforms are optimised for customer engagement and revenue generation.

Person Specification:

• Proven experience in developing and implementing successful commercial marketing strategies, including content creation, multi-media asset development, and the use of CRM systems for marketing purposes.
• Strong expertise in executing a range of marketing tactics to achieve project KPIs, such as email marketing, advertising, social media, and direct mail, with a solid understanding of GDPR compliance.
• Demonstrated ability to manage commercial email marketing campaigns, including building, testing, monitoring, and adapting strategies to ensure effectiveness.
• Solution-oriented with a commitment to core values, including Equality, Diversity, and Inclusion, and the ability to work efficiently in a fast-paced environment while managing multiple priorities.
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The deadline for applications is Monday 9th September 2024.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.