Marketing Officer

Marketing Officer
c. £30,000 – 35,000 per annum + yearly bonus
Full Time, London based 3 days per week in office

The Talent Set is delighted to be working in partnership with an excellent membership association as they recruit an experienced and proactive Marketing Officer. The Marketing Officer will be a vital member of the Marketing Team. This role involves managing campaigns, communications, and the platforms used to deliver them, with a focus on promoting professional development products and services.

Key Responsibilities:

• Plan, develop, and deliver multi-channel marketing campaigns to promote professional development products and services, including training courses, events, qualifications, apprenticeships, and webinars, to both members and non-members.
• Create and disseminate engaging marketing content across various platforms, ensuring alignment with campaign goals and organisational objectives.
• Manage and optimise promotional channels such as the website (SEO and user journey), email marketing, organic and paid social media (LinkedIn, Facebook), paid search (Google Ads), partnerships, and print/online advertising.
• Collaborate closely with operational teams to ensure marketing efforts are integrated with their goals, driving awareness and participation in the offerings.
• Track and report on performance KPIs, providing insights and identifying opportunities to improve campaign effectiveness and overall marketing performance.
• Provide ad hoc support to the Engagement department, assist with the organisation and promotion of their events, and offer administrative assistance as required.

Person Specification:

• Passionate and eager to expand marketing expertise, with a proactive approach to learning and developing a diverse set of marketing skills, including digital and traditional methods.
• Exceptional verbal and written communication abilities, with a strong grasp of tailoring messaging to different audiences and utilising design and imagery effectively to enhance marketing content.
• Detail-oriented and consistent, ensuring all marketing materials and communications are of high quality, accurately presented, and aligned with brand standards.
• Proficient in digital tools and platforms, including email marketing systems, website content management systems (CMS), customer relationship management (CRM) databases, and experience with Adobe Photoshop, Premiere Pro, or similar.
• Confident in face-to-face interactions with stakeholders, demonstrating professionalism and composure at conferences, exhibitions, and other events while representing the organisation effectively.

The deadline for applications is Monday 11th November 2024.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.