Marketing Content Editor

The Talent Set are delighted to be working with Tommy’s to find their next Content Marketing Editor. This is a 12-month Maternity Cover position.

Tommy’s offers a flexible working environment, with hybrid working from their London office 2 days per week.

You will work closely with the Marketing team to deliver impactful, data-led, accessible digital content to support our organisational objectives - raising awareness of Tommy’s as the UK’s leading pregnancy research charity and growing our supporter base. You will also offer editorial support to colleagues across other owned channels and campaigns.

Key Responsibilities:

Website content management:

·        Work with the Digital Product Manager to identify opportunities for improvement across existing Marketing-owned website content, from refreshes to restructures, with accessibility and UX front of mind

·        Work closely with our SEO agency, Mindshare, to optimise content, identify new opportunities and improve site performance

·        Build high-impact campaign pages and reports to bring Tommy’s activity and impact to life

·        Lead on the onboarding of our digital asset management (DAM) system, reviewing and growing our library of stock imagery and owned multimedia assets.

·        With the help of the Digital Product team, lead on the roll out of audio content on the Tommy’s website, including the migration of the Stillbirth Stories microsite

·        With reference to the supporter engagement calendar, work with colleagues across the organisation to keep homepage and web page features up to date

·        Supporting colleagues across Tommy’s to improve their digital content and CMS skills.

Content Strategy and accessibility:

·        Assist in the roll out and integration of the content strategy across online web content. 

·        Identify ways of improving accessibility within our digital content, updating existing organisational guidelines where appropriate.

Editorial:

·        Provide copywriting and editorial support for campaigns and wider marketing projects.

·        Be a brand champion for Tommy’s organisational activity, identity and tone of voice.

What we need to see from your experience:

·        Confident using a CMS (preferably Drupal) for both day-to-day activities and site improvement work.

·        Experience with restructuring website content

·        Experience working with an agency on SEO optimisations

·        Writing copy and creating content for high profile, impactful campaigns.

·        Experience working with style guides and ability to quickly pick up brand tone of voice.

·        Excellent copywriting and editorial skills, with a solid understanding of writing for digital platforms/content design principles.

·        Good understanding of SEO and analytics (GA4) and how to use these skills to improve content performance.

·        Strong working knowledge of what makes digital content accessible and how to identify areas of improvement.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.