Individual Giving Campaign Manager

The Talent Set are delighted to be partnering with St Martin-in-the-Fields Charity on the recruitment of an Individual Giving Campaign Manager for their fast-expanding fundraising team, project managing their iconic BBC Radio 4 Christmas Appeal in the lead up to its 100th Anniversary in 2026. 
 
What’s on offer: 
Salary: £43-£48,000 per annum 
Working Pattern: Hybrid working from their Bloomsbury office (Central London) 
 
St Martin-in-the-Fields Charity exists so that everyone has a safe place to call home, providing emergency financial help that can transform a person’s circumstances within days. The Charity also funds a range of projects across the UK, providing innovative services within healthcare, legal advice and mental health support to facilitate a long-term transition out of homelessness.  The Charity is at a pivotal stage in their development, building on the hugely successful BBC Radio 4 Appeal that will enter its 100th Anniversary in 2026, diversifying income streams to create year-round opportunities to donate. The BBC Radio Christmas appeal generates over £2M income for the Charity, providing a unique and long-standing opportunity to engage a diverse audience to the wonderful programmes that the Charity funds across the country. Key duties for this role include: 

• Develop, deliver and evaluate inspiring, innovative and cost-effective Christmas Individual Giving activity, driving engagement and optimising long term value from cold and warm audiences. 

• Ensure effective management of the annual BBC Radio 4 broadcast appeal, working with internal and external stakeholders to ensure opportunities to leverage engagement and net income are maximized across all relevant channels. These include broadcast, telephone, social media, paid search, SMS, email, inserts and mail. 

• Deliver the Christmas activity as part of an integrated approach, working collaboratively with the BBC, creative and media agencies and colleagues across St Martin’s Charity including the Fundraising, Communications and Programmes teams. 

• Work with the Leadership Giving Team to ensure high value giving opportunities arising out of the Christmas Appeal activity and Radio 4 Appeal Anniversary year are optimised. 

• Work collaboratively to optimise contactability across Christmas campaign activity, developing a seamless supporter journey that encourages regular giving and increases lifetime value.   

 
We’re looking for the following skills & experience: 

• Demonstrable experience of project management across a range of direct marketing channels including print & digital. 

• A strong track record of campaign planning, including ideation, proposition development, campaign execution and channel optimisation. 

• Experience of sourcing compelling content for utilisation across both online and offline channels. 

• Experience of working with creative, print, digital and media agencies, collaborating with them to get the best results. 

• Experience of using social media to target, communicate with and engage 

• Planning and budgeting experience in an individual giving context. 

• Experience of managing broadcast appeals, especially radio appeals is highly desirable. 

 
If you feel you have the skills, experience and passion to end homelessness in the UK, then we would love to hear from you! To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to every application. 
 
We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.