Digital Marketing Officer

The Talent Set are delighted to be working with a fantastic pregnancy loss charity to recruit their Digital Marketing Officer. 

The charity offers a flexible working environment, with hybrid working 2 days per week from their office in West Yorkshire. 

Working as part of their newly expanded communications team, you will support the development and implementation of the strategic communications and marketing strategy. You will lead on developing the digital channels to drive engagement and awareness and help to build our online communities. You will be responsible for the day-to-day management of the charity’s website implementing brand guidelines to ensure a consistent approach to tone and content. You’ll also maximise Google Ad and SEO opportunities, working alongside a specialist agency, where necessary.
You’ll have previous experience of CRM systems and work closely with our fundraising team to develop supporter journeys and devise email and social media campaigns to help drive event sign-ups, donations and fundraising income.

Key Responsibilities:

•    Working with the Director of Communications and Campaigns and the Senior Communications Officer, support the development and implementation of the strategic communications and marketing strategy 
•    Working to brand guidelines and tone of voice, lead on the delivery of organic and paid social media content and ads 
•    Utilise the CRM system and email marketing tools (we use Beacon and Mailchimp) to devise supporter journeys and marketing campaigns across awareness, community and fundraising streams 
•    Manage Google Ads and Google grant budget 
•    Be responsible for the day-to-day management of the website, uploading content from across the organisation and ensuring consistency of brand and tone 
•    Oversee SEO (working alongside a specialist agency, where necessary)



Person Specification: 

•    Experience of utilising paid social media campaigns and Google Ads to drive awareness and income
•    Excellent understanding of social media channels and their audience
•    Knowledge of CRM systems and data/email marketing segmentation
•    Experience of email automation
•    Excellent knowledge of CMS (we use Wordpress)
•    Good basic understanding of SEO



To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.