Digital Fundraising and Marketing Manager

The Talent Set are delighted to be working with a fantastic animal charity to recruit their Digital Fundraising & Marketing Manager.

The charity offers a flexible working environment, with Hybrid or Remote working from their London head office as required.

In this role, you will work to maximise income generation and support for SPANA using digital channels, and to provide an outstanding digital experience to supporters and potential supporters. The post holder will work closely with colleagues to develop online campaigns that support and integrate with offline activity, as well as manage, develop and deliver stand-alone digital projects.

Key Responsibilities:

·       Develop, implement and optimise innovative multi-channel digital strategies that drive online visibility and performance on platforms such as web, e-mail, organic social and paid media.

·       Develop, implement and optimise effective digital campaigns to target audiences to meet fundraising KPIs, enhance brand awareness and drive new leads.

·       Create compelling digital content – including e-mail campaigns, landing pages, social media posts and paid media ads – ensuring assets are tailored to respective channels and target audiences.

·       Implement SEO strategies to improve online visibility and drive organic growth. Ensure all digital content is SEO optimised and complies with brand guidelines.

·       Manage external web agencies and oversee the development and maintenance of the website.

·       Work collaboratively with the Digital Engagement Manager to build and maintain an integrated digital activity calendar, house style and overarching digital strategy.

·       Lead the charge in shaping the online presence and driving strategic online growth.

Person Specification:

·       Exceptional knowledge of successful strategies and approaches to using digital marketing to maximise income generation and donor stewardship.

·       Strong experience of generating income and engagement via digital platforms and activities, including email, web and social media channels and adhering to best practices on each.

·       Advanced user of content management systems (preferably WordPress).

·       Experience of using analytical tools, including Google Analytics, to evaluate performance of digital media.

·       Experience of working with agencies on the development of websites and microsites.

·       Strong organisational skills and meticulous attention to detail; able to effectively manage and prioritise tasks.

·       Excellent written and verbal communication skills.

·       Good copy-writing skills and the ability to select appropriate imagery according to campaign requirements.

·       Excellent analytical skills, ability to make effective recommendations based on digital performance.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.