Social Media and Content Manager

The Talent Set are delighted to be working with The Royal Marsden Cancer Charity to find their new Social Media and Content Manager.

The charity offers hybrid working (40% of time in the office) between home and Chelsea, London with travel to Sutton once a month.

The Social Media and Content Manager reports into the Senior Digital Manager and is responsible for 2 social officers. This is a key role in the Charity Marketing and Digital team working closely with colleagues across the organisation to plan, produce and manage sector-leading content that resonates with our audiences.
The post holder will manage content across multiple channels and platforms and possess a deep understanding of the content process through ideation, creation, publication, and promotion, serving appropriate content at the right time to support the needs of our audience and to meet Charity objectives.
The Charity Social Media and Content Manager will manage a busy content calendar with multiple competing priorities, measuring and evaluating social media activity using analytics packages and providing support to create and run social advertising campaigns when needed.  They will use digital tools to help get the job done including, but not limited to, Trello, Sprout Social, Google Analytics, and Facebook Ads Manager.


Key Responsibilities:
 

• Lead the development of a Social Media strategy with the aim of achieving growth across existing and future social media channels
• Monitor content and technology trends within the social media space and make recommendations for innovation and new content types.
• Provide regular reports on our social media activity to key stakeholders, including actionable insight and recommendations for continuous improvement.
• Lead the day-to-day operational delivery and management of The Royal Marsden’s social media channels.
• Plan and programme daily social media content, including a mix of planned, evergreen and reactive content. Utilise a range of content planning tools, such as calendars and planning boards to maximise organisational efficiency in delivering a high-quality social media presence.
• Create and manage social media posts and campaigns, in collaboration with the PR & Comms and Marketing & Digital teams, sharing best practice and insight from analytics data to continually improve performance and engagement.
• Work with the Senior Digital Manager to manage our paid advertising programme and work with our digital marketing agency on delivery of these campaigns.
• Manage the Social Media and Content Officers and work with them on the management of our social media channels and schedule
• Work closely with the Charity Marketing & Digital team and Trust colleagues to further develop our content strategies.

Person Specification:
 

• Experience managing social media, preferably within a healthcare charity, with a medium to large social audience.
• Experience in running social media advertising campaigns on multiple channels.
• Professional digital publishing experience (using content management systems and social media publishing tools).
• Proven experience of managing content calendars and planning content across multiple channels and audiences.
• Experience of developing, managing, and implementing content strategy across multiple channels and audiences.
• Experience of reporting on social media KPIs to senior colleagues and regularly adapting strategies in light of on-going performance.
• An excellent understanding of social media and how it integrates with other digital communications.
• Excellent copy-editing and proofreading skills and an excellent understanding of the English language.
• Ability to understand complex subjects and make them easily understandable for audiences who do not have specialist knowledge.
• Ability to measure, interpret and explain digital metrics (Google Analytics / native social analytics).

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.