Digital Campaigns and Social Media Officer

The National Lottery changes lives every day thanks to the £30 million raised each week by National Lottery players for good causes across the UK. The National Lottery Promotions Unit (NLPU) brings to life this purpose of The National Lottery and showcases the extraordinary impact of funding through a series of inspiring imaginative PR campaigns and initiatives.

We are looking for a creative, and dynamic Digital Campaigns and Social Media Officer to join our team and help us grow positivity towards The National Lottery brand and make even more people aware of the significant positive impact National Lottery funding has on all aspects of life in the UK.

In this position you will work as part of a small digital team and alongside our Heads of Campaigns to deliver our communications strategy by strengthening and growing The National Lottery’s relationship with players and the public through engaging digital social media content and storytelling.

You will play an important role working with many well-known social media platforms and publishers and helping to commission and create exciting content for our own channels. Furthermore, you will lead on digital elements of our public facing campaigns and be responsible for helping to manage the NLPU’s social media platforms and digital presence.

A flexible and proactive approach to relationship management is essential to influence stakeholders across the complex National Lottery family structure to ensure an aligned and consistent One National Lottery voice is applied to digital media.

Ideally, you will have at least two years in a social media role either in a large organisation or within the creative industries. You should be confident and competent in creating and managing engaging consumer facing social media campaigns across multiple channels with clear evidence of success. And you should be a confident communicator who can adapt to fast changing scenarios, work under pressure and be a passionate advocator for digital and social media communications.

Interview Date: Week commencing 9th September, online
Location: London, Kings Cross – minimum two days a week 
We have a hybrid, flexible approach to working, so office working can be combined with homeworking.

Essential criteria
• At least two years’ experience of developing and implementing social media, web and digital communications campaigns – either in a large organisation or within a creative industry setting (e.g. a digital communications agency)
• Project or campaign management skills evidencing a track record of leading successfully to delivery
• Experience in multi-format content creation – including video, photography, podcast, graphic design and writing. 
• Experience in working with multiple stakeholders to deliver engaging social media content

Desirable criteria
• Experience of commissioning agencies or platforms to create digital and social media content for a consumer audience
• Demonstrate advanced communication skills including networking, negotiating, and presenting to a range of audiences
• Have a demonstratable interest in the sectors funded by The National Lottery
• Use of analysis and evaluation tools to measure the effectiveness of social media content

Equity, Diversity and Inclusion  

Communities in the UK come in all shapes and sizes. National Lottery funding is for everyone – therefore, we are committed to equity, diversity and inclusion and we work hard to ensure our funding reaches where it is needed.  

We also believe our people should represent the communities, organisations and individuals we work with. That’s why The National Lottery Community Fund is committed to being an inclusive employer and a great place to work. We recognise and celebrate the fact that our people come from diverse backgrounds. We positively welcome applications from people from ethnic minority backgrounds, people with disabilities or longstanding health conditions, people who are LGBTQ+, and people from different socio-economic and educational backgrounds, as well as people of all ages. 

As a Disability Confident Employer, we take a proactive approach in making reasonable adjustments, if needed, throughout the recruitment process and during employment. (This can be related to a physical and mental health condition.)