Communications & Marketing Manager

A perfect remote-working part time role. Help make a positive & lasting difference to the lives of street connected children in Kolkata, India, by joining our small team in the UK as Communications & Marketing Manager. This is a home-based position, with the 21 hours spread across the week.  

About The Hope Foundation for Street Children (HOPE UK)

The objective of HOPE UK is to raise awareness and funds for street-connected children and slum dwelling communities in Kolkata, India.  We provide support to The Hope Kolkata Foundation which delivers 57 projects on the ground.  HOPE UK was established in 2008, and over the past four years alone has raised over £1 million. HOPE UK also currently supports 595 street-connected children in Kolkata, whose education and general healthcare needs are sponsored by UK donors.  

Providing the children in HOPE’s care with protection, healthcare, counselling, life skills, and education enables them enter into adulthood equipped and empowered to fulfil their potential and build healthy and happy lives with improved opportunities for their future.  HOPE UK is a non-denominational, non-political humanitarian organisation. 

HOPE’s vision is of “a world where it should never hurt to be a child" 

The Role
Are you passionate about communication and marketing with lots of creative ideas? We’re looking for an experienced Communications & Marketing professional to diversify and grow our UK supporter base. You will be responsible for our communications and digital marketing strategy to drive and increase supporter engagement. Working remotely, you will be an integral part of a small team in the UK, reporting to the Head of Fundraising and collaborating with colleagues in India and Ireland.

Key Responsibilities

• Proactively create captivating and impactful content to support UK fundraising and advocacy objectives to broaden HOPE UK’s online presence and brand awareness.
• To optimise and increase engagement across social media platforms by identifying relevant opportunities to engage with online influencers, patrons and ambassadors, third parties, and key UK supporters in order to raise awareness of HOPE UK’s activities and programmes in Kolkata.
• Scheduling and sharing content provided by HOPE Kolkata, HOPE UK’s Head of Fundraising, and third-party supporters, and adapting this content to create engaging posts across HOPE UK’s platforms.
• Monitoring and managing HOPE UK’s social media platforms (Instagram, Facebook, YouTube, and setting up a new LinkedIn account).  Responding and engaging with comments, as needed. The role requires flexibility to enable monitoring channels.
• Managing HOPE UK’s communications calendar and overseeing content to ensure a consistent tone and brand across all channels.
• Ensuring HOPE UK’s compliance with law [website] copyright and data protection.

Experience and Skills

·     Experience working in a Communications & Marketing role within the charity sector, preferably an international children’s charity.

·     Experience of successfully increasing supporter engagement online and analysing results.

·     A sound understanding of SEO, web metrics, analytics, and keyword search.

·     Knowledge of various social media channels and understanding of the granularity of audiences.

·     Experience of using a range of multi-media tools (e.g., Canva, InDesign) to create engaging content to support fundraising campaigns, increase brand awareness, and help drive donations. 

·     Knowledge of maximising sponsored campaigns and creating targeted posts (notably, on LinkedIn).

·     An aptitude to work both independently and as part of a small team who all work remotely. 

·     A sound knowledge of English (written and verbal).

·     Copywriting experience would be beneficial.  

·     Good communication and networking skills and an ability to liaise with multiple stakeholders.

·     An ability to think both creatively and strategically.

·     Experience working with and managing Google Ads/GDN 

·     Experience of writing and pitching press releases an advantage.

·     Knowledge of updating a website (WordPress and WooCommerce).  

·     Knowledge of a CRM (Beacon) and optimising data integrations and web forms

If you have the relevant skills and experience, along with a real passion for the work we do, we would love to hear from you. Upload your CV and a supporting statement (as an attachment) telling us why you want to work for HOPE UK, how you meet our criteria and what you can bring to the role.  Please note we will not consider any applications without a detailed supporting statement.

Application deadline:  Tuesday 10 December

First interviews:  W/c 6 January (over Zoom)

Please note, we are a small team and only successful candidates will be contacted.