Marketing Manager

About Drinkaware
Drinkaware is the UK’s leading alcohol charity with a vision of working together to reduce alcohol harm. We use our expertise to give governments, industry, communities, and individuals the knowledge and support to make informed decisions about alcohol and how to reduce the harm it can cause.

We deliver public-facing campaigns and digital services, information and guidance, evidence-led advice to governments and industry, and independent research, consumer insight, and evaluation.

We are excited to be recruiting a Marketing Manager (1-Year Maternity Cover) to join our team on a fixed-term contract. This role offers a fantastic opportunity to lead impactful marketing campaigns that drive positive behaviour change. Drinkaware offers hybrid working with a requirement to have at least 2 days a week in our London office.

About the Role
We are looking for a proactive and results-driven Marketing Manager to support the development and execution of Drinkaware’s marketing campaigns and brand activity across our consumer and funder audiences. This role will focus on our high-profile Drinking Check campaign and other strategic marketing initiatives.

You will lead on the planning, execution, and evaluation of key marketing campaigns, working closely with internal teams and external agencies to ensure maximum impact. If you’re a strategic thinker with experience in digital marketing, campaign management, and stakeholder engagement, we’d love to hear from you.

Key Responsibilities

• Lead the development, execution, and optimisation of Drinkaware’s paid digital marketing campaign, including:
• Creating and managing the digital media plan in collaboration with our digital media agency
• Overseeing campaign budgets, ensuring accurate forecasting and reporting.
• Continuously assessing and optimising campaign performance
• Conducting campaign evaluations to provide learnings and recommendations.
• Support the Senior Marketing Manager in planning and executing strategic marketing campaigns, including setting strategy, budgeting, and evaluating results.
• Work closely with the Partnerships team to strengthen relationships with funders and partners by:
• Attending meetings and supporting funder engagement.
• Developing campaign briefing documents and marketing assets for funders and partners.
• Creating bespoke marketing activities tailored to key funders and evaluating their impact.
• Ensure all marketing activities align with organisational and team objectives.
• Represent Drinkaware externally, acting as a brand ambassador in meetings, presentations, and industry events.
• Provide regular reports on key marketing metrics, campaign impact, and budget spend.

About You
We are looking for someone who is passionate about delivering impactful marketing campaigns and has experience in managing audience-focused digital marketing initiatives.

Essential skills and experience:

• At least 5 years’ experience in marketing roles, ideally in the not-for-profit sector
• Proven experience in developing and managing digital marketing campaigns
• Strong expertise in paid digital media planning, execution, and evaluation
• Experience working within brand frameworks to ensure consistency
• Ability to manage budgets, including forecasting and financial reporting
• Proficiency in Google Analytics, marketing platforms, and content management systems
• Excellent project management and organisational skills
• Strong communication and stakeholder management skills
• A creative, team-oriented individual with a positive, can-do attitude
• A personal commitment to reducing alcohol-related harm

Desirable skills and qualifications:

• A Marketing qualification through CIM, Degree or equivalent
• Project management experience
• Design experience using Adobe Creative Suite
• Experience working in the health or charity sector

Why Join Us?
This is a fantastic opportunity to join a dynamic, mission-driven organisation and make a real impact. You’ll play a key role in shaping behaviour change campaigns that help people make informed choices about alcohol. You’ll also work in a supportive, collaborative environment where your ideas and expertise will be valued.

If you’re looking for a rewarding role where you can lead strategic marketing initiatives and drive real change, apply now!

To apply

For further information please refer to the attached job description and our applicant privacy policy and read more about Drinkaware. 

You should submit an up-to-date CV (no more than 2 pages) and a brief covering letter that outlines how you meet the requirements for this role and what you would bring to Drinkaware. Drinkaware reserves the right to assess candidates as they apply and arrange interviews ahead of the published closing date, so early application is recommended. Interviews may be carried out on Teams or in person at our Moorgate offices. 

FINAL CLOSING DATE: 9 April 2025

First interviews: 15 April 2025

Drinkaware is committed to equality and diversity and welcomes applications from all backgrounds and sections of the community.