Audience Insight Manager

£41,189 per annum (London based) / £38,390 per annum (National based)

35 hours per week (open to discuss flexible arrangements)

Location: Flexible - work from anywhere in the UK, with occasional travel into our London office

Hello!

Thank you for taking a moment to consider this opportunity.

You may not know The Children's Society - sometimes we can be too much of a well-kept secret (although this is changing and you've a big part to play ...) - but you'll definitely know why we exist. It's incredibly hard to be a young person in the UK today - and has been getting harder every year for as long as we've been listening to young people through our world-leading Good Childhood Report.

In 2020, the Board and Executive Leadership Team agreed a bold new strategy that we believe will transform the experiences of young people in this country. At this time, we agreed a new Vision and Goal, confirmed our Values and refreshed our Brand, along with developing a Theory Of Change that prioritises where we can best focus our efforts and informs our Impact Plan.

As we stepped into 2024, we commenced with the private phase of an audacious Major Appeal to generate c£100m of new funding over the next 8 years; we are building towards a public launch of this campaign throughout 2025. At the heart of our plans to achieve this appeal and the transformative impacts for young people are our Brand, Audiences and Storytelling - particularly as we centre the voices, needs and experiences of young people.

As the audience insight manager at TCS, you will help us to put our audiences at the heart of everything we do. You will use your knowledge of our target audiences, the wider charity market and our brand to inform effective and creative decision-making on campaigns and activities.

You'll help us to optimise activity and innovate by bringing insight together from a range of sources (primary and secondary) to ensure we are always audience first and insight led. You'll be responsible for horizon scanning and trend analysis to ensure colleagues across social impact stay abreast of new developments in and outside the sector. And you'll oversee our brand tracking and audience testing and will be responsible for managing and delivering qualitative and quantitative research projects liaising with external agencies as well as internal stakeholders.

With previous experience in an insight, strategy or research role, you will be an expert at interrogating qualitative and quantitative information; able to pick out the most useful points and build a persuasive strategy through effective story telling. You're proactive and excel at building strong stakeholder relationships. And you're always looking for new and better ways of gathering insight.

In order to be successful in this role, you must have:

-Experience of conducting primary research (quantitative and qualitative)

-A good understanding of the charity sector

-Strong analytical skill-set, being able to bring together data from a range of sources in meaningful ways

-Excellent communication and story telling skills

I've provided more information in our Application Pack. Are you ready for the next chapter of your insight career? Why not use your insight skills for good to help us give young people the childhood they deserve. I look forward to meeting you.

Stefanie

Head of Supporter Insight

The closing date for applications is at midnight on Wednesday 16th October 2024.

We are hoping to hold interviews on Tuesday 22nd and Thursday 24th October.

Should we receive suitable applications prior to the closing date we may close the role early so I urge you to submit your application at your earliest convenience.

The Children's Society is committed to safeguarding and protecting the children and young people that we work with. As such, all posts are subject to a safer recruitment process, including the disclosure of criminal records and vetting checks. We ensure that we have a range of policies and procedures in place which promote safeguarding and safer working practices across our services.

IN3