Marketing Manager

To date the vast majority of all marketing has been done by one person (our CEO) though increasingly we recognise the need for greater focus on a coherent look and feel, for a fresh voice and to respond to increased internal demand. This new role has been created to ensure continued cost and resource efficiency as we grow whilst meeting these needs.

This role encompasses four areas. In all instances this individual will work closely with respective internal teams to ensure a full understanding of the opportunity and any specific requirements. We will also ensure that over time, a comms calendar can be developed that minimises last minute requests and affords the longest planning window for all activity.

1. Development of campaign materials
2. Development and management of creative resources that are used ongoing
3. Oversight and development of our wider comms platforms and key messaging
4. Oversight and management of all creative assets

You should be a strong ‘all-rounder’. You will have excellent consumer and B2B copywriting skills, should have a creative mindset and an aptitude for campaign-oriented design (making use of software such as Canva). You should be well organised and able to ensure synergies across our various platforms, campaigns and audiences.

You will need to influence across the charity, should have good interpersonal and collaborative skills and be comfortable in working with individuals across the organisation and externally. You will benefit from very good prioritisation and decision making skills. Due to the broad scope of this role and the nature of our work you should be flexible, able to respond to needs as they arise, manage multiple tasks and manage priorities.

This role will be well supported by all members of the team but will need to support the marketing function end to end. You will need to be comfortable with concept development, taking this forward to final product and then on to production. Many of our marketing requirements rely on digital platforms and so an understanding of this medium and of social media messaging will be key.