Social Media Manager

The Talent Set are delighted to be working with Sue Ryder to find their new Social Media Manager. 

The charity offers a flexible working environment, with hybrid working one day per week from their London office.

This role will report into the Senior Digital Manager and will have 2 direct reports. You will oversee and develop the strategic management and growth of Sue Ryder’s busy social media pages and lead paid activity across Meta and other channels, managing ad accounts to support income generating activities, including fundraising and retail, promotion of online bereavement support services, and to support brand awareness activities. 

Key Responsibilities:

•    Collaborate with colleagues across Marcomms and provide strategic recommendations to maintain an integrated approach to all social media activity. 
•    Plan and implement organic and paid social activities for our ongoing, recurring and one-off campaigns across a wide variety of 
•    Support the Senior Social Media Officer to grow and maintain our national and local social media channels by planning and creating high-quality and engaging content.
•    Work with the Social Media Assistant to oversee daily moderation, adhering to Sue Ryder’s safeguarding processes. This includes moderating and responding to questions and messages, gathering qualitative insights from feedback and taking part in our weekend cover rota. 
•    Support the Senior Social Media Officer and Social Media Assistant to ensure that our retail social media pages are optimised and posting engaging content, and that our shop Facebook pages are well-managed for the shops to promote their activities.
•    Manage our ongoing reporting across organic and paid social media to help us continually evaluate our strategy, ensuring our channels are regularly optimised and using data and insight to inform decisions. 
•    Provide training and support to colleagues and teams across the organisation to improve their understanding of how Sue Ryder uses social media and how it can be beneficial to their own activity.
•    Maintain and update our social media policies and guidance for staff and volunteers using social media on behalf of Sue Ryder or to promote our work within their own networks. 
•    Out-of-hours moderation cover as required and this role will participate in our weekend cover rota.

Person Specification: 

•    Experience of managing and reporting on a large and busy portfolio of social media accounts across multiple platforms 
•    Experience in planning, sourcing and editing content in a range of formats (image, video, graphics) for social media, with excellent copywriting and proof-reading skills and a keen eye for detail
•    Experience of planning, implementing and optimising paid social media campaigns across a range of objectives, durations and budgets
•    Knowledge of content scheduling and co-ordination tools such as Sprout Social
•    Knowledge of social media monitoring and listening tools
•    Experience and understanding of optimising a social media strategy, including securing buy-in from colleagues across the organisation
•    Strong line management skills and the ability to influence colleagues from other directorates
•    Intermediate level skills in Canva, Photoshop and Premier Pro (or other image and video editing software)
•    A can-do approach, with a positive attitude and willingness to support others across the organisation
•    Experience of working across a multi-disciplinary team, prioritising content for relevant channels where necessary
•    Experience of monitoring social media out of office hours within a framework


To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process