Community & Events Fundraising Manager

ROLE PURPOSE

The Community and Events Fundraising Manager will be a vital member of the Mass Fundraising team, responsible for leading activity across Community and Events. They will be instrumental in driving the Community and Events team to achieve our income targets and grow Community & Events from £400,000 to £550,000 over the next five years and by 29/30.

This role will focus on identifying and nurturing impactful fundraising relationships, providing exceptional stewardship and delivering a calendar of community and events fundraising. The ideal candidate will be able to implement effective income growth strategies, particularly in working with local companies and in memory fundraisers. Working with the Mass Fundraising Officer, the postholder will be responsible for marketing our community and events programme to increase the number of people fundraising for St George’s Hospital Charity and ensure the community and events programme provides a positive ROI. They will have a confident knowledge of fundraising regulation and responsible data management to ensure community and events activity is delivered in line with best practice.

MAIN DUTIES & RESPONSIBILITIES

Planning & Delivery

• Develop and implement the community and events fundraising strategy in line with KPIs and budgets set out in the annual business plan and fundraising strategy.
• Lead on the day-to-day management of the community and events fundraising plan to increase net income and supporter numbers.
• Monitor community and events activities to ensure compliance with fundraising guidelines and promote best practice.

Fundraising Development

• Work with the Head of Mass Fundraising to develop the community and events portfolio, including the development of new products, with the aim to achieve significant and sustainable growth of unrestricted income.
• Identify and cultivate relationships in the local community to generate new income from audiences including schools, community groups, local corporates, and mid-high value individual fundraisers.
• Work closely with the communications team to effectively market community and challenge events fundraising to grow supporter numbers and income. 
• Work closely with fundraising colleagues to ensure a collaborative approach to the delivery of excellent stewardship and new business development.
• Continually develop community and events supporter journeys to give our fundraisers a memorable and meaningful experience fundraising for St George’s Hospital Charity and encourage repeat fundraising.
• Attend events and activities to promote the work of the charity. 

Financial Management

• Prepare, monitor and manage income and expenditure budgets and reforecasts.
• Prepare reports and evaluations of the community and events portfolio as required.
• Work with the Database Manager to effectively monitor key performance indicators for community and events activities, ensuring that targets are met and ROI maximised.
• Ensure that gift aid is maximised wherever possible.

People & Relationships

• Manage, motivate and develop the Mass Fundraising Officer.
• Manage office and events volunteers including maintaining a volunteer database.
• Build positive, collaborative relationships within the organisation, NHS Trust and wider community to support income generation.

Staff Management

Carry out all line management duties in line with organisational policy and procedure, including:

• Managing health and safety of staff
• Diversity and inclusion – encouraging an inclusive environment
• Recruiting and inducting good quality staff
• Motivating and supporting staff to achieve high performance, including conducting regular 121s and timely appraisals
• Proactively addressing performance, conduct or other employee relations issues.

Marketing & Communications

• Create engaging materials and content to inspire participation in fundraising activities, with a focus on crafting authentic, impactful supporter stories, and distribute this content effectively.
• Ensure Community and Events webpages are kept up to date and maximised to encourage sign ups.

Other Requirements 

• This is not an exhaustive list of tasks. Duties may vary from time to time as determined by Charity needs.
• Flexibility to work occasional evenings and weekends as required for events