Digital Marketing Executive

 Job purpose:

We are looking for an organised, enthusiastic, and experienced Digital Marketing Executive with a passion for social media and marketing to join the Spread a Smile team.

Reporting to the Head of Marketing, you will help to deliver our marketing strategies and day-to-day output across our digital platforms including social media, website and e-comms and our Smile TV online viewing channel for families.

You will play a key role driving social media growth with responsibility for developing and posting creative content and managing interactions across our social media platforms, ensuring that we remain consistent in terms of brand and tone. You will have an excellent understanding of and passion for social media (TikTok, Instagram, Facebook, X and LinkedIn), uses, trends and development.

You will provide marketing support across the Fundraising and Services team, including producing marketing/fundraising materials and literature, appeals and events collateral (services and fundraising related), case stories, PR activity, and supporting management of our photo / film libraries and brand.

You will be brilliantly organised, and comfortable working across a wider team, juggling multiple projects at a time. You will be willing to go the extra mile to help us reach new audiences and achieve our strategic aims.

Key responsibilities and duties:

• Responsible for the day-to-day output of our social media content across Instagram, Facebook, X, TikTok and LinkedIn (we use Hootsuite). Scheduling, writing and producing content (including reels), responding to comments and messages etc.

• Leading on the development of our TikTok channel, delivering engaging content and plans to grow this platform in particular. Also mirroring for Instagram too.

• Managing our Linktree platform (Instagram) and exploring other suitable platforms and reporting for socials.

• Supporting the Head of Marketing to develop social media strategies and growth plans, identifying new audiences, influencer targets, creative content, trends, and PR/marketing opportunities and exploring sponsorship and advertising.

• Using Canva to create social media content, charity materials and videos/reels.

• Responsible for the day-to-day upkeep and update of the Spread a Smile website, making amends and creating content as required.

• Supporting the Head of Marketing on wider website development and marketing strategies and support tools such as researching and using AI i.e. ChatGPT.Responsible for creating monthly supporter e-newsletter in Mailchimp, regular family e-newsletters (4 per annum) and other e-comms, (with Head of Marketing leading on content strategy), helping to ensure schedules for delivery are agreed and adhered to.

• Working with the Head of Marketing to maintain brand quality control, ensuring brand guidelines and support materials are up-to-date and accessible to the whole team.

• Researching and exploring marketing and promotional initiatives and avenues such as Google Ads, PPC, Instagram / Facebook promotions / sponsorship / ads etc.

• Managing Google Analytics and communications tracking, producing monthly reporting on marketing activity using agreed reporting template, including website activity, e-comms performance, social media performance and growth and audience analysis.

• Liaising with external designers as required on charity collateral and managing relationships with printers, obtaining relevant quotes and ensuring costing clarity.

• Supporting the Head of Marketing and wider fundraising team on fundraising appeals and events, helping to deliver relevant collateral, promotional strategies and communications and supporting fundraising relationship requirements as needed (i.e. website news stories etc).

• Working closely with the Head of Marketing and Services team to support marketing requirements for the Services and family events, including delivery and production of materials, visiting hospital partners to take good quality photos and film content etc.

• Attending our Family events as required to support with photos and marketing content.

• Helping to maintain our photo library and ensuring good management systems

General:

• Work in accordance with the organisation’s Vision, Mission and Values and all policies and procedures

• Support a culture of care for the team, volunteers and the families that we work with, including appropriate responsibility for safeguarding. Follow the organisation’s safeguarding policy and procedures at all times

• Contribute to the culture of the organisation, actively supporting wider organisational activities including attendance fundraising events.