Digital Fundraising and Marketing Manager

Digital Fundraising and Marketing Manager

Location: Hybrid/ London Head Office and remote
Hours: Full time, 5 days a week needed – 34.5 hours per week
Contract: Permanent
Salary: Circa £40,000 (dependent on experience)

Do you get excited by digital fundraising and marketing, and have the skills and experience to give us that leading edge? If so, this is a great new challenge for you! In this role, we would be looking to you to maximise income generation and support for SPANA, as you develop and deliver work that will shape and grow SPANA’s online presence as the charity pursue its transformative mission.

The opportunity

The Society for the Protection of Animals Abroad (SPANA) is the charity for the working animals of the world. Since 1923, working through a series of global projects and partnerships across 23 low-income countries, SPANA has supported the welfare of working donkeys, horses, camels, oxen and other working animals in communities that depend on them for water, transport, agriculture, and their very survival.

Your key responsibilities include:

• Digital Programme management
• Develop, implement and optimise innovative multi-channel digital strategies that drive online visibility and performance on platforms such as web, e-mail, organic social and paid media.
• Develop, implement and optimise effective digital campaigns to target audiences to meet fundraising KPIs, enhance brand awareness and drive new leads.
• Create compelling digital content – including e-mail campaigns, landing pages, social media posts and paid media ads – ensuring assets are tailored to respective channels and target audiences.
• Implement SEO strategies to improve online visibility and drive organic growth. Ensure all digital content is SEO optimised and complies with brand guidelines.
• Manage external web agencies and oversee the development and maintenance of the SPANA website.
• Work collaboratively with the Digital Engagement Manager to build and maintain an integrated digital activity calendar, house style and overarching digital strategy.
• Lead the charge in shaping SPANA’s online presence and driving strategic online growth.
• Programme support and administration
• Work with colleagues to ensure digital activities comply with all aspects of fundraising and data regulation, including in relation to marketing preferences and GDPR.
• Provide advice and support to colleagues across SPANA on making digital activities as efficient and effective as possible in achieving strategic objectives.
• Work with the Head Marketing & Digital to set and manage annual digital budgets.
• Provide support for digital team colleagues during absences.
• Provide social media monitoring and out of hours cover where necessary.
• Stay informed of upcoming trends and developments within the field of digital marketing and make recommendations accordingly.

In return, SPANA can offer:

• 26 days annual leave, plus bank holidays. Further leave will accrue after two years of service up to a maximum of 30 days.
• Company pension scheme (SPANA will contribute 10% of salary, if you contribute 5% of salary)
• Hybrid working with London Head Office (Borough High Street) attendance subject to business need - on average approx. 1 day a month (travel expenses not included)
• Health Cash Plan with Medicash which includes access to virtual GP appointments and a member’s discount portal.
• Group Life Insurance scheme, which provides coverage at 3x your annual salary.
• Group Income Protection scheme, designed to provide income if illness or injury prevents you from working for a period of time.
• Enhanced Employee Assistance Programme including face-to-face counselling.
• Paid Volunteer Day
• A career path that can grow with the organisation.

Next steps:

If you can demonstrate the relevant skills and experience, and have the right to work in the UK, and would like to be considered for this role, please apply with your CV, together with a covering letter, outlining why you feel you would be suitable for this position.
Prompt response is encouraged as applications will be reviewed as and when received.
This position will close once a suitable candidate is identified.

You may also have experience in the following: Fundraising Manager, Fundraising Lead, Senior Fundraising Officer, Communications Manager, Communications Lead, Fundraising and Events Manager, Marketing Manager, Digital Fundraising SEO manageretc

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