Insight Reporting Officer

Hours: Full time, permanent - 37.5 hours per week  (Flexible Hours considered)

Responsible to: Insight Manager      

Direct reports: None                

Location: Truro, Cornwall (Hybrid) or Remote (UK) with occasional travel to HQ, Truro, Cornwall             

Role purpose:  

ShelterBox is recruiting for an Insight and Reporting Officer to join our Insight team. The role will work closely with our Insight Manager, guiding and supporting our Fundraising and Communications colleagues to design, track and evaluate activities, embedding insight at each step of the way.

Our Insight team sits within our Fundraising Operations function, and together we ensure we are providing excellent, audience-driven supporter experiences, and making our data and systems work effectively across fundraising and communications activity. Over the last four years, we have seen uninterrupted growth, reaching a record-breaking global income of £26 million in 2023. This has enabled us to provide shelter and support to more people than ever before.  

This post will help to embed an insight-led, supporter-driven and evidence-based approach to communications with both potential and existing supporters. By using insight to deliver exceptional supporter experience, we will drive engagement and lifetime value of supporters. The post holder will support our Fundraising and Communications teams, from selecting and segmenting the right audiences through to reporting and evaluating our results.

It’s an exciting time to join the team, as we embark on an organisation wide Business Systems Transformation Project, that will see us onboard a new CRM in conjunction with new finance, project and HR systems. The Insight and Reporting Officer will play an important role in the next step on our journey and will have the opportunity to help shape.

Who are we looking for?  

We are looking for an enthusiastic individual with experience of statistical analysis, data interpretation, and reporting. We are seeking a strong communicator, who can work across teams and levels, explaining complex information in a clear and understandable way.  

The successful candidate will have a passion for data and insight combined with an understanding of campaign analysis and reporting on key performance indicators (KPIs) such as attrition and LTV. In addition, they should be confident in managing multiple projects simultaneously and working with a broad set of objectives associated with fundraising and communications.

Duties will include but not be limited to:

• Providing end-to-end support with Fundraising and Communications activities, supporting teams in the design, selection, review, and reporting.
• Tracking activity results, looking for insight and ensuring that learnings are fed into future activities.
• Preparing evaluation reports for fundraising activities, drawing on statistical analysis and with particular emphasis on performance of segments and identifying areas for growth and innovation.
• Working closely with our IT reporting team to maintain existing reporting dashboards in PowerBI and design new data visualisations, reporting tools and metrics.
• Supporting the production of regular reports on KPIs for a wide audience, including our trustees.
• Developing an understanding of our supporter universe – who are our supporters, how do they engage with us, why do they support us and how can we provide the best supporter experience for them?
• Supporting the team to develop and implement supporter satisfaction measures and increase opportunities to capture insight from supporter conversations.  
• Working closely with teams across Fundraising and Communications to consolidate learnings and insight from campaigns and activities to ensure continual development of programmes and testing strategies.  
• Maintaining and expanding our Insight and Evaluation Library, documenting learnings and decisions for future use.
• Support the Insight Manager to champion and embed the use of insight within ShelterBox ensuring that everyone understands how to develop, use, and apply it. 
• Ensure adherence to ShelterBox procedures and policies including those relating to data protection, safeguarding, safety, and security. 
• Any other duties as required which are deemed appropriate to the level and grade of the post.