Content Manager

Hours:                          Full-time, permanent, 37.5 hours per week (Flexible hours considered)

Responsible to:           Global Head of Brand and Content

Direct reports:             Brand and Content Producer x 2

Location:                     Truro, Cornwall (Hybrid) or Remote (UK Only) with frequent travel to our HQ, Truro Cornwall

The Role

The ShelterBox Content Manager will be passionate about storytelling. They will have a deep understanding of our supporters and what motivates them and will be responsible for delivering an audience focused annual content plan. The purpose of the Global Brand and Content team is to help establish ShelterBox as an international household name with a proposition built on trust, understanding and affection. Engaging storytelling sits at the heart of our organisation and drives activity across multiple teams. We strive to connect our supporters with the stories of the communities we support around the world and always aim to gather content in an ethical way – listening to, and amplifying the voices of, the communities that we support.

Who are we looking for?
The Content Manager will plan and oversee the production and delivery of high-quality, response-based multimedia storytelling. They will drive our content gathering activity across all our live responses and capitalise in times of rapid onset disasters. As well as be responsible for delivering an annual content plan that supports the needs of our fundraising and communications output in the UK and around the world. Understanding how the audiences in different countries / teams may be similar or different is key. Developing creative attuned to this audience understanding is vital as is the ability to scan for storytelling opportunities for key themes or evergreen ‘always on’ content needs.

This role will also be responsible for sharing content, managing Asset Bank, and promoting the latest available content internally with team leads as well as making story suggestions for campaign ideas or fundraising products / events.

Creation of, and delivery against, an annual content strategy will be your main responsibility so you should be able to plan, juggle multiple tasks and understand your audience. It's vital that you work to understand our audiences and their needs, to design and deliver a program of activity that serves the right kind of stories, at the right time, in the right way.

You will need to set clear objectives and prioritise workload for your team and yourself and measure results. Ensuring the flow of quality content in the form of case studies, information and insights, film and photography are crucial in allowing us to take the ShelterBox story to new audiences, creating fertile soil for fundraising asks to flourish.

Duties will include but not be limited to:

• Oversee the gathering, managing, and sharing of great written, photographical and film content (briefing, creating, and editing)
• Develop and implement a content strategy that seeks to increase the frequency, quality and variety of case studies, photographs, video, and other content from around the world. Also supporting bespoke requests to increase awareness and support amongst specific audiences/stakeholders.
• Work with teams in the UK and around the world, to develop an annual content plan that is audience focussed and seeks out opportunities to connect supporters with our work in new and exciting ways.
• Lead focus groups and insights to ensure we understand our audience and their storytelling needs and adapt creative accordingly.
• Champion ethical storytelling internally and externally and work with Global Head of Brand & Content to develop and implement an ethical storytelling content strategy across all responses.
• Responsibility for budget management, including monthly variance, future forecasting and exploiting opportunities for investment (against KPIs/objectives) and cost savings. Supporting the annual budgetary cycle.
• Responsibility for content gathering processes, template development and overall ways of working to support content Producers workflow
• Manage the briefing, support, and management of in-country content gatherers, from a content and brand perspective. Working to ensure the continued flow of information, designed to update supporters on our relief efforts around the world.
• Working with the Training department to develop an ongoing training scheme for staff, volunteers, and specialists. Train, nurture and support a multi-layered network of field content gatherers.
• Responsible for Asset Bank (or other DAM) and its continued improvement.
• Responsible for the line management of brand and content producers, ensuring successful delivery against project work, effective support and guidance and providing direct report support
• Responsible for purchasing stock content in times of major disaster
• Lead on editorial meetings – ensuring we are developing stories to support upcoming communications needs
• Responsible for ensuring that all content producers maintain an up to date understanding of how ShelterBox operates, that they remain on top of their training requirements, and they maintain strong working relationships with the response team community and deployable IPD staff
• Manage content responsibilities for specific responses alongside Content Producers
• At times produce branded content – be that written content or video content
• Coordinate the Content team studio inventory and oversee the audit, and purchasing of AV equipment
• Support the fundraising team, and others, to tell the ShelterBox story in an authentic way
• Support celebrity content development.
• Support the provision of B-Roll for PR and media engagement.
• Support the organisation-wide strategic plan objectives
• Keep within the charity’s aims and objectives
• Some travel in the UK and Internationally may be required at times.

Please read the full JD and person specification for further information.