Website Copywriter and Editor

Grade: 5                                            

Position type: Full time, Permanent   

Responsible to: Website Manager

Direct reports: None  

Location: Truro, Cornwall (hybrid) or remote UK with quarterly travel to Truro

 Role purpose:

Join ShelterBox as our Website Copywriter and Editor and take the lead in generating ideas, writing and creating engaging content for our international websites. You’ll be responsible for crafting top-quality web copy and building web pages that look beautiful and perform brilliantly.

This is a creative and strategic role. In addition to paying attention to how the website looks and feels, you will plan our content strategy, use SEO principles in your writing and be able to spot user trends and share insights.

You’ll join a friendly and ambitious team, playing a key role in helping to make ShelterBox a global name. The role offers variety, working with other teams within the organisation to deliver a range of strategic projects.

Who are we looking for?

ShelterBox is looking for a creative and proactive individual with at least 2 years of experience working in copywriting or website content production. If you have a knack for spotting digital trends, engaging audiences and testing new approaches, then we want to hear from you!

The ideal candidate will have:

· Writing Skills:  You should have a proven track record of crafting digital copy and comfortable with demonstrating the impact and conversions it has driven. You should be adept at tailoring your writing style to different audiences, whether you’re explaining complex international issues or crafting persuasive fundraising appeals.

· Strategic Mindset: You should be able to interpret Google Analytics data to understand what content works well and adapt the website accordingly

· Attention to Detail: Your content should be engaging, accurate and aligned with our brand voice.

This is a fantastic opportunity to get ‘behind the scenes’ of a busy emergency disaster relief organisation and help us work towards a world where no one goes without shelter.

Key Responsibilities:

Content Creation

· Produce engaging, high quality web copy that truly connects with our audiences and converts

· Design, write and create impactful web pages with compelling content to boost engagement and drive donations for our fundraising and communication campaigns

· Ensure all webpages are visually appealing and aligned with our brand guidelines and tone of voice

· Plan and deliver the ShelterBox blog to increase engagement and organic traffic

· Regularly update and maintain current website content, including case studies, country pages, and evergreen content, ensuring all information is current and performing well

· Provide ideas for new web pages and copy based on SEO opportunities and industry trends.

· Provide training to fundraising teams to develop their web copywriting skills

Planning, Testing and Auditing 

· Create a website content plan that meets user needs, attracts new visitors to the website and improves SEO rankings

· Conduct SEO keyword research and monitor search rankings across the website

· Identify areas for improvement across in current website content and introduce new, engaging content

· Build tests and implement learnings into content plans, using split testing and optimisation tools

· Ensure website content is meeting user needs by running web surveys, putting the user at the heart of our content strategy

· Use tools like Google Analytics (GA4) and Hotjar to analyse web content performance and optimise supporter journeys

· Share insights and best practice with wider teams so they know what is working well and how to improve

International support

· Support our smaller affiliate websites by monitoring their content, prompting and helping those teams to update their pages

· Share our high-quality web content across all affiliate networks

· Support teams to improve quality of content with SEO training and recommendations.

· Share best practice insights, advice and training to all affiliate teams

Other responsibilities

· Any other duties as needed, appropriate to the level and grade of the post