Senior Digital Manager

Company Description

ShareAction is an independent charity and an expert on responsible investment. We work to build a world where the financial system serves our planet and its people. We set ambitious standards for how financial institutions, through their investment decisions, can protect our planet and its people and campaign for this approach to become the norm. We convene shareholders to collectively push companies to tackle climate crisis, protect nature, improve workers’ rights and shape healthier societies. In the UK and EU, we advocate for financial regulation that has society’s best interests at its core.

Team

This role is part of ShareAction’s dynamic communications team, which includes the press office, a brand manager and the digital function. The team works to position ShareAction as a thought leader on responsible investment, including to our investor and policy audiences, and oversees a public engagement strategy to inspire public audiences to take action with us. Working across all our campaigns, from tackling climate change and protecting nature to championing fair treatment of workers and shaping healthier societies, the team creates impactful content to help persuade decision makers in government, companies and financial institutions to act on behalf of people and planet.

Position

We’re looking for a hands-on manager with a strategic mind-set to drive ShareAction’s digital communications function and act as a key advisor to colleagues across the organisation. You will bring a level of technical expertise to the team and organisation, ensuring that we present our content and brand effectively to all our audiences on all digital channels - website, socials, public supporter emails, investor e-newsletter, and a bespoke platform where supporters can register for AGM activism – as well as advising on the production and design of our publications. You'll be an excellent line manager with great organisational skills who can guide the digital team of two to produce high-quality content, including through the development and implementation of a digital strategy.

What you’ll do (key responsibilities)

• Advise colleagues across the organisation on strategic digital communications approach to achieve brand, engagement and influencing goals, including to add reputational pressure and inspire support for corporate campaigns.
• Act as technical expert responsible for owning and implementing the digital strategy to provide effective cross-channel user journeys and increase engagement, including guidance on use of paid social media and advertising.
• Provide empowering and inspiring line-management to support the digital team to deliver high-quality work and to develop their skills, and to ensure efficient processes, smooth workflow and manageable workloads.
• Lead on implementing improvements to website content and functionality, managing the relationship and budget with external web developer and other suppliers.
• Advise colleagues on approach to publications, including providing resources and training to ensure brand alignment. For flagship reports, work with colleagues to develop interactive webpages to showcase the key findings.
• Support the development of key messages that translate complex issues for non-specialist audiences.
• Oversee the digital team’s approach to analytics and provide regular reports on performance that feed into recommendations for the future.
• Help protect ShareAction’s reputation and manage risk through monitoring channels, embedding processes and ensuring outputs are of high quality.
• Keep up with the latest digital trends to help ShareAction stay relevant and innovate.

Requirements

What you’ll bring to the team

• Experience using content management systems and technical knowledge to be able to work with web developers/agencies on bespoke projects and ongoing maintenance.
• Outstanding interpersonal and communications skills, with a flair for breaking down complex issues to produce compelling and accessible content.
• Line management experience.
• Experience managing social media channels and allocating budget for paid/ ad campaigns, especially Linked:In.
• Experience using Adobe including Photoshop and InDesign.
• Experience using Google Analytics and producing internal reports.
• Excellent organisational skills, with ability to project manage multiple tasks in a fast-paced, changing campaigning environment.

Desirable

• Experience managing supporter email lists and databases such as Engaging Network.
• Knowledge of data protection regulations/GDPR.
• Experience producing publications and commissioning freelancers from copy editors to graphic designers.

We are currently formalising our hybrid working policy, however, the full Communications team meets in the office on a monthly basis, and also join quarterly directorate workshops in person. In addition, there are two all-staff mandatory events a year.

What we will do for you

• Working at ShareAction is an opportunity to help make a difference tackling some of the world’s biggest social and environmental challenges. We offer opportunities for you to develop your skills and experience in a friendly, flexible and supportive working environment.
• Introductory training on the financial system and capital markets as well as informal ‘lunch & learn’ sessions with expert guests.
• Membership of CharityComms and opportunities to attend relevant webinars and training, as well as access to its online resources and mentoring scheme.
• A structured settling in period to allow you to fully grasp what ShareAction does and how we communicate.
• Access to a flexible office space in central London and regular social events with colleagues. The full communications team aims to meet at least once a month in person while many colleagues are in several times a week.

We are a fast-paced organisation that has grown substantially over the past few years. We recognise that our people work hard to advocate for responsible investment and drive meaningful engagement with those who have the power to create a brighter future. Every day they bring their expertise, passion and persistence to build a world where the financial system serves our people and planet. We want to ensure we provide the right environment for our colleagues to thrive and we are committed to improving our employee offer where possible.

Currently we are pleased to offer:

• Commitment to flexible working; over 60% of our employees have some sort of flexible working arrangement in place
• Hybrid working; we are committed to supporting our staff to work in a way that suits their lifestyle and meets the requirements of their role
• Internal promotion and development opportunities; we offer a range of ways to improve your skills and focus on what you love, including promotion, secondment, or sideways development opportunities. For some levels of roles, we also offer direct progression.
• Opportunity to help make a difference; we tackle some of the world’s biggest social and environmental challenges. We offer opportunities for you to develop your skills and experience in a friendly, flexible and supportive working environment.
• Unionised work environment; our staff have the opportunity to join the union, and are supported by our recognised union, Unite. We regularly consult and negotiate with our employees on workplace matters ranging from working conditions to pay.
• Regular in-person meetings; including all-staff away days, retreats and directorate strategy days to create connected teams.
• 8% non-contributory pension; invested with NEST and their green funds.
• Healthcare cash plan; with Westfield that gives you money back on your healthcare costs.
• Employee assistance programme; advice and support, lifestyle discounts and short-term counselling.
• 25 days’ annual leave (increasing with length of service) plus office closure at the end of the year; ensuring everyone gets time to switch off together.
• Enhanced family leave pay; up to 18 weeks’ paid at 90% for either parent.
• Enhanced sick pay; starting at 5 weeks’ full pay from day 1.
• Season ticket loan and cycle to work scheme.

Other information

Contract type: Full time, permanent

Who it reports to: Head of Communications

Salary: £47,400- £50,500 + 8% pension contribution

(We normally offer a starting salary at the start of the range)

Deadline for applications: 9 a.m. on Monday 29th July 2024

Interview dates: Initial online interviews on Tuesday 6th / Wednesday 7th August 2024 - there are likely to be two rounds in total.

ShareAction values and respects all differences in people (seen and unseen) and welcomes applications from all backgrounds, communities and industries. We are committed to having a team that is made up of diverse skills, experiences and abilities and we are working hard to provide an environment where all can bring their authentic selves to work. We know that some people won’t apply for a role unless they meet all the requirements listed in the job description. If this is the case for you, but you think you would excel in this role, we want to hear from you!

Our hiring process is anonymised, we won’t ask for a cover letter and we don’t look at CVs until the interview stage. We do this so that we reduce the opportunity for unconscious biases to affect our decision making and so we prioritise skills and expertise over how well you can write a CV.

We also actively encourage incoming staff to consider flexible working arrangements; recognising that a better work-life balance can improve employee motivation, performance and reduce stress. Please talk to us at the interview about the flexibility you need. We can’t promise to give you exactly what you want, but we do promise not to judge you for asking.

While we embrace hybrid working at ShareAction, we also think there is a lot of value in spending time together in person. We run all-staff away days, a yearly retreat and more regular team and directorate meet-ups so that we can develop our ideas and plans together. As part of the induction process, we’ll invite you to our office in Aldgate so you can meet and get to know your line manager, team and others from across the organisation.

To be considered for this post you must be legally eligible to work in the UK, unfortunately we are unable to provide visa sponsorship.

Please be aware that when shortlisting we are really keen to get a sense of your unique voice and individual experience, especially if you are using generative AI tools as part of your drafting process.