Senior Marketing Manager

Ref: 6834

Save the Children UK  has an exciting opportunity for a Senior Marketing Manager (Acquisition) to join us  on a 12 months maternity cover. We are keen to hear from highly motivated individuals with proven track-record of successfully delivering effective individual-marketing campaigns, who are looking for an exciting opportunity to lead on the planning and delivery and help grow our acquisition programme and make a difference in the lives of children across the world.

About Us

We are Save the Children. Together, we fight for children every single day so that they can make their mark on the world and build a better future. We do whatever it takes to make sure they survive, get protection when they're in danger, and have the chance to learn.

About The Team

As Public Income and Engagement, we set the standard for brilliant, effective marketing across owned, and bought and earned channels. Working in squads with colleagues in Fundraising & Marketing, and across Policy, Advocacy & Campaigns, we deliver campaigns in line with our marketing plan that build awareness, change minds and opinions, prompt people to act, and build deep relationships with supporters. We aim to sustainably increase the quality and value of our Individual Giving programme by continually testing, learning and innovating.

About the Role

This role will provide senior marketing leadership to the Acquisition Squad. Working closely with the Head of Acquisition, you will lead the planning and delivery of our effective acquisition programme, to deliver growth in our Individual Giving supporter base and income.

You'll lead the development of multi-channel marketing campaigns. Working collaboratively with our partner agencies, you'll have accountability for delivery across the full range of Individual Giving channels (e.g., DRTV, PPC, Paid Social, Display, Offline, Telemarketing).

Working within a multi-disciplinary team, you'll build strong relationships to collaboratively achieve targets, in a fast-moving and dynamic environment. Leveraging agile principles, you'll adapt plans as needed – learning rapidly and responding to change, while keeping our supporters at the heart of everything you do.

In this role, you will: 

• Lead marketing planning and delivery as part of a multi-disciplinary team to acquire new supporters – using insight and data to understand our audiences needs and motivations to build long term relationships
• Work with the Head of Acquisition to ensure the Regular Giving and Single Giving income targets are achieved
• Lead on the development of multi-channel marketing plans, with a focus on audience, to drive ambitious targets across supporter acquisition and lead generation campaigns
• Be accountable for the delivery of acquisition marketing across DRTV, PPC, paid social, display, offline channels and telemarketing
• Lead the team's relationship with the media buying agency to buy and optimise media
• Cultivate collaborative relationships with a range of key partners, including telemarketing, production companies and fulfilment agencies, and motivate and inspire these partners to deliver their best for Save the Children
• Work with Head of Acquisition to develop and manage Squad budgets. This includes planning, reporting, and re-forecasting.
• Personally lead the execution of high spend marketing activity, alongside your team
• With Analyst squad members, analyse marketing effectiveness and ensure supporter insight and data analysis play a pivotal role in our marketing. Drive a test and learn approach to improve all of our outputs and ensuring learnings are effectively shared across the department, and recommendations implemented
• Develop a cohesive supporter experience ensuring alignment across all supporter touchpoints, to deepen engagement and drive long term value

To be successful, it is important that you have:

• Significant experience in marketing including developing complex and integrated multi-channel marketing plans
• Extensive experience in Individual Giving acquisition programmes, including developing audience led marketing campaigns to acquire new regular giving donors
• Outstanding project management skills and experience with a proven ability to plan and manage activity that delivers complex projects on time and to budget
• Experience of effectively managing external partners, including knowledge and experience of working with media agencies to plan, buy and optimise paid media, creative agencies, telemarketing and fulfilment agencies
• Experience of developing fundraising and / or marketing assets to drive engagement and action
• Experience of developing engaging supporter journeys across channels to deepen engagement with supporters and drive further action
• Ability to provide technical leadership for the organisation in the delivery of marketing across channels including, DRTV, Paid Social, Display, PPC, Offline, Telemarketing and Email
• Experience of managing significant budgets
• Demonstrable experience of identifying needs and requirements across teams, delegating tasks and supporting squad team members to deliver against plans
• Strong numerical and critical thinking skills, specifically the ability to analyse complex data and translate it into tangible information for strategic decision making 

 What we offer you:

• Working for a charity provides one of the best benefits there is – a sense of purpose and reward for helping others. However, we understand the importance of giving back to our employees to ensure a happy and healthy working environment and work/life balance.
• To have the best (and happiest) employees we focus on flexibility, inclusion, collaboration, health and wellbeing both in and outside of work.
• We provide a wide range of benefits which will reward your hard work, motivate you, and inspire you to work to improve the lives of children every day.

Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately once a vacancy has closed, we are unable to consider further applications.

Ways of Working:

The majority of our roles can be performed remotely in the UK, but there are likely to be times when you will be required to come to your contracted office (up to 2-4 days per month or 6-8 days per quarter).  This will be agreed with your Line Manager and team and is intended to be time spent on collaborating with colleagues and relationship building. 

Please note: travel costs to your contracted office will be at your own expense. 

Flexible Working - We are happy to discuss flexible working options at interview.

Commitment to Diversity & Inclusion: 

Save the Children UK believes in a world that is fair, inclusive and equitable where all children have the opportunity to change their world. We apply this to our workforce and we are committed to developing and supporting a diverse, equitable, and inclusive organisation where all employees have a sense of belonging and feel that they can be "Free to Be Me". We are not looking for just one type of person - we want to recruit people who can add fresh perspectives, innovative ideas or challenge that disrupts the risk of group think. 

We are especially interested in people whose childhood experiences - of life on a low income, of migration, of being in a racialised community, of the care system, of being LGBT+ or in an LGBT+ family or living with (or with someone with) a disability - help us to see things we might otherwise miss. Whatever your story is we want to hear it because we know that different voices, ideas, perspectives and knowledge, working together will enable us to better the lives of children around the world. This is the reason why we are all here.