Digital Marketing Manager

Are you a people-focused digital expert, with a compassion and drive to help make a real difference to people’s lives? 

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We are looking for a Digital Marketing Manager to lead our digital marketing activity strategy at Samaritans. 

In this fast paced and varied role, we’ll look to you to oversee planning, integration and delivery of our overall marketing channel mix with a focus on paid advertising and email, ensuring marketing activity is driven by insight, optimised for performance and aligned with the strategic goals of the organisation.

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You’ll head up a talented team, keen to develop and enhance our digital marketing voice. This is a brilliant time to join the team at Samaritans as we continue in progressing our ambitious strategy to be there for everyone who needs us.  

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Future focused with an expert level of understanding around the concepts of digital marketing and audience-centred communications, you’ll be pivotal in the development of our digital transformation to better our service delivery, reputation and reach.

• Permanent role

• Full time (35 hours per week)

• £40,000 per annum

• Hybrid working – linked to Ewell (Surrey) office, with home and office working

• In-office working - at present, the team meet in the office 1-2 times per month

• We are passionate about flexible working, talk to us about your preferences

Key Responsibilities

• Lead on digital marketing scheduling and develop digital marketing strategies and tactics that will enable Samaritans to continue to be effective into the future.

• Champion and contribute to a successfully integrated approach to campaign planning and foster a holistic view of the marketing funnel, enabling Samaritans to diversify its marketing channel mix, including offline channels

• Support the Head of Brand, Content and Digital Engagement with Digital Engagement strategy development and implementation

• Advise on optimal digital experience for our audiences via email campaigns and automations and support the Email Marketing Coordinator and other colleagues with email campaign and journey delivery

• Work with the Data team to improve data and consent processes 

• Own the relationship with our media buying partner and act as client-side account manager for Samaritans, driving a strategic integrated approach

• Support the Digital Analyst in ensuring the right data is collected, analysed and reported effectively, translate performance data into insightful management information and share learnings appropriately with the right people at the right time

• Lead and support a high performing team

• Provide consultancy to internal stakeholders on digital marketing best practice 

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Full Job Description here

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What’s in it for you – our benefits

So, you want to work for us? Good choice. We like it here too. We offer competitive salaries, flexible and hybrid working to suit your needs, family-friendly policies, 28 days annual leave inclusive of wellbeing days and a matched pension contribution up to 5%. You’ll have a structured induction and ongoing projects, secondments & learning opportunities. We also have colleague-led affinity groups made up of people with shared identities.

Your health and wellbeing is our priority. We have a staff community of Mental Health First Aiders, a Health Cash Plan and an Employee Assistance Programme. You’ll have free subscriptions to Headspace (your personal guide to mindfulness, sleep, focus, movement, and more) & Perkbox (an employee benefits platform with online exercise classes). That’s not all. We listen to your ideas and have staff forum and social committee networks.

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​Hybrid and flexible working: We are a flexible organisation, and we embrace hybrid working – a mix of connecting in person and remotely. We’re aware that the world is changing, and we all want and need different things from our work and home lives. So, if you need to walk the dog, go to the gym, or have commitments outside of work, we’re open to talking through flexible working options that work for you and us.

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​Being Inclusive: We recognise the enormous benefits and the social justice imperatives of ensuring diversity at every level of our organisation. Samaritans is wholly committed to inclusion and diversity and to building a culture and environment where everyone is appreciated for the unique person they are. To ensure Samaritans is representative of those we support and who support us, we particularly welcome applications from Disabled, BAME and LGBTQ+ candidates, as these people are under-represented at Samaritans.

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​Application: If this sounds like the opportunity for you, please apply. You’ll be asked to upload your CV and answer some short application questions on your motivations for applying. If you’re interested in applying or would just like to find out more, then we'd love to hear from you. This role will close for applications on 04/08, with video interviews scheduled to take place from 12/08.