Paid Digital Marketing Manager – Membership

Paid Digital Marketing Manager – Membership
Reference: APR20256193
Location: Flexible in UK
Salary: £33,027.00 - £35,259.00 Per Annum, Pro Rata
Contract: 12 Months
Hours: Part-Time, 30 hours per week

Are you an experienced paid digital expert who is also passionate about nature? We're looking for someone to join our membership marketing team and deliver income-generating recruitment campaigns.

You will have proven expertise of managing the delivery of paid search, social and display advertising using a range of targeting techniques including macro demographic and internet-based targeting, as well as micro audience segmentation-based targeting and re targeting techniques. You will manage the media agency at delivery level to ensure this activity is planned and monitored closely and optimised regularly to maximise impact and ROI.

You will also work alongside direct marketing managers to integrate with paid offline and DM/EM campaigns and with the website team to optimise conversion across the join journey.

Essential skills, knowledge and experience:

• Experience in planning and running effective digital advertising campaigns across PPC, Paid Social and Display
• Ability to demonstrate a comprehensive understanding of digital marketing techniques within the media, targeting and creative areas of the role
• Experience in optimizing landing pages / sign-up journeys to improve the conversion rate/value from paid digital campaigns.
• Expertise in working with tracking, measurement and analytic tools used in paid digital media, including systems and software to support this
• Budget management of significant >£500k annual paid digital media budgets
• A good instinct for messages and creative that will drive conversion and income.
• Experience of working in a charity/fundraising team with an understanding of fundraising compliance would be an advantage.

Additional information

• This is a fixed term 12 month contract, for 30 hours per week, which can be worked across 4 of 5 days per week.
• You will work mainly from home so a strong internet connection is essential.
• Occasional travel to an RSPB office for team meetings may be required.

Closing date: 23:59, Sunday, 11th May 2025
We are looking to conduct interviews for this position on 20/21 May.

Interested?

If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.

The RSPB is an equal opportunities employer. We are committed to developing an inclusive and diverse RSPB, in which everyone feels supported, valued, and able to be their full selves. To achieve our vision of creating a world richer in nature, we need more people, and more diverse people, on nature’s side. People of colour and disabled people are currently underrepresented across the environment, climate, sustainability, and conservation sector. If you identify as a person of colour and/or disabled, we are particularly interested in receiving your application.

This role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.

As part of this application you will be asked to provide a copy of your CV and complete a short form. You will have the opportunity to explain how you meet the criteria set above in the cover letter section of the application form. Contact us to discuss any additional support you may need to complete your application.

No agencies please.