Digital officer

The Royal Society of Literature (RSL) is one of the oldest learned societies in the UK, and Britain’s charity for the advancement of literature. Our vision is of a world in which everyone has access to literature in its many and various forms; everyone can feel that literature is ‘for them’. The RSL acts as a voice for the value of literature, works to engage the public in literature, and honours and encourages writers at all stages of their careers. In our public events, awards and prizes for writers at all stages in their careers, and engagement programmes with young people and in prisons, the RSL demonstrates the ways in which literature shapes society, and that it can change an individual life.

Position: Digital Officer

Responsible to: Head of Communications and Partnerships

Location: Hybrid working, with three days per week in our office at Somerset House in London. Occasional evening and weekend working required for RSL events, with time-off-in-lieu available​

Hours: Permanent, full-time, 35 hours a week, Monday to Friday, 10am to 6pm. Some flexibility of hours may be negotiated after the Probationary Period (six months)

Salary: £28,000 per annum

Benefits: 25 days of annual leave, plus bank holidays and additional two days at Christmas. Pension scheme. Employee rewards platform, providing discounts on a range of leisure and retail providers. Sabbatical scheme for long-term employees. Employee assistance programme, giving free and confidential advice on areas such as debt, legal issues, and mental health concerns.

Closing date: 13 September 2024

About the post:

Reporting to the Head of Communications, your work will contribute to the RSL’s communications and audience development.

Following recent updates to the RSL's websites and branding, this is an exciting time to join our team and help to diversify the RSL’s growing programme of work, led by principles of experimentation, inclusivity and accessibility.

As well as sharing vital aspects of our work with the public and partners, you will bring a sense of fun to our social media channels, feeling confident to inject personality into developing the tone and voice of the organisation.

This is a busy, varied, fun and rewarding role, where you’ll get to work independently while being supported by the rest of the team.

Key tasks:

CONTENT CREATION AND DELIVERY - we want you to create exciting and engaging content

• Run the RSL’s social media accounts, engaging with our audiences to increase reach, interaction and awareness
• Create engaging content (images, video, gifs etc) to broaden reach of RSL’s activities across existing and new social media channels
• Lead the RSL’s direct digital marketing to Members, Fellows and subscribers, growing audiences and ensuring GDPR compliance
• Work with the RSL Programmes Officers to edit and upload audio and video from RSL activities to RSL platforms
• Publicise RSL activities with input from colleagues, from advertising to promotions and merchandise, identifying key audiences for the RSL’s wide-ranging initiatives and new ways to engage them.

DIGITAL SYSTEMS - we want you to be experienced in content creation and delivery

• Working with the Head of Communications to update the website. Maintaining and developing the RSL’s online presence through the website to ensure this represents all aspects of the organisation’s work and is accessible
• Ensure the smooth running of the RSL’s online events booking system along with the Heads of Operations and Programmes.

MONITORING AND EVALUATION - we want you to be confident capturing and analysing data

• Analyse data to measure the success of campaigns, create reports and build future communications around results
• Provide relevant audience insight and analysis reporting to the team to inform programming decisions and to measure performance.

This job is for you if:

• you have experience in a similar role within an arts or culture context or equivalent, confidently communicating – in person and in writing – with a wide range of stakeholders in a professional, upbeat manner
• you have experience of creating dynamic content for a diverse range of audiences across multiple digital channels
• you have competency in working with Microsoft Office Suite and across social media platforms
• you are able to win support from a wide range of people and collaborate closely with colleagues across programmes
• you are independent and highly organised in managing a complex workload and meeting numerous deadlines
• you are able to evaluate data on audience growth, and report to others in order to inform decision-making and improve engagement
• you have a strong understanding of brand and tone of voice
• you are enthusiastic about the work of the RSL
• you can show a demonstrable commitment to equality of opportunity, accessibility, and inclusion
• you can be collaborative in a small, busy team, working together to achieve the RSL’s objectives
• you are team-oriented but take individual responsibility
• you are proactive and have a positive approach to solving problems
• you are resourceful and embrace challenges and change
• you are flexible and willing to learn
• you have a passion for working in the charity sector, with a particular interest in arts, culture, and heritage organisations

If you don't match everything in the key tasks and person specification, that doesn’t mean you aren’t the right fit for the role. You may have other experience that can make you a great candidate, so we encourage you to apply anyway if you have transferable skills. Research shows that some people will only apply to jobs if they meet 100% of the criteria and this disproportionately affects women.