Director of Commercial Marketing

RBLI charity is looking for a commercially driven CMD to push forward exciting national retail partnerships (digital and offline), new campaigns, and licensing potential. This role is also responsible for taking the Tommy Brand to the next level.

The newly created role will suit an experienced CMD, with a demonstrable track record increasing the value of their brands through high-level partnership.

The right candidate should live and breathe the organisation, have real belief in RBLI’s mission and objectives.

Primary responsibility is to facilitate revenue generation, increasing sales by successful marketing through market research, product and digital marketing, marketing comms, advertising and public relations. 

RBLI’s Tommy Brand is outstanding; resonating with the British public in profound ways. The Tommy brand and Tommy product range are bringing customers ever closer to the charity and its direct support for disadvantaged Armed Forces veterans. The person in this newly created role will realise the true potential, meeting ambitious targets for growth. The successful candidate will have the opportunity to drive and lead an exciting mix of existing and new corporate partnerships, online retail, and Tommy events making a long lasting difference to the charity and its work.

Raise the charity profile through effective marketing and PR strategies. Represent the organisation at media and public events. Direct, lead, inspire and motivate your teams to deliver to budget and provide high-quality internal marketing services.