Social Media and Digital Assistant

Since Rewilding Britain was formed in 2015 rewilding has moved from being a niche idea to playing a significant role in the fight against some of the biggest global challenges we face. Rewilding Britain is at the forefront of this change, acting as a catalyst for debate and action, and demonstrating the power of working with nature to build a sustainable world where people thrive.

Rewilding Britain wants to see rewilding flourishing across 30% of Britain, reconnecting us with the natural world, sustaining communities and tackling the interconnected nature and climate emergencies.

We influence policy, inspire public action and catalyse joined-up practical and financial support to help establish rewilding across Britain’s land and seas. Through our rapidly growing Rewilding Network we’re bringing together a community of rewilders - from land managers and farmers, to charities, community groups and national parks - to inspire and support each other to create a wilder, more prosperous Britain. It’s not too late - but we must act now.

We are now seeking a Social Media and Digital Assistant who will apply their creativity and digital expertise to deliver high-quality, innovative digital communications for the charity, helping increase Rewilding Britain's reach and impact across social media, email and our website. You will be part of a team with a mission to raise awareness of rewilding and promote Rewilding Britain's campaigns, fundraising appeals, practitioner resources and policy initiatives. 

The post-holder will be a strong communicator with hands-on social media production experience, who's passionate about emerging technologies, has fantastic organisational and team working skills, thrives in a fast-paced environment and wants to make a difference. This is an exciting opportunity to join our growing charity and directly contribute to the growth of the rewilding movement.

Job purpose:

To engage and motivate our target audiences by delivering Rewilding Britain's social media outputs and assisting with our email campaigns and website content, with a view to continually enhancing our impact.

Line Manager: Digital Communications Lead

Your responsibilities will include:

Social media delivery and community management

• Plan and deliver inspiring and effective social media content, including as part of engagement campaigns, fundraising appeals and initiative launches, and in support of our partners and members.
• Produce text- and video-/graphic-based social media posts and campaigns that are both suited to our target audiences and adapted for the most appropriate social channels.
• Carry out community management across the charity's digital channels, triaging queries and drafting responses.
• Assist with the optimisation of Rewilding Britain's current social media channels and the identification of new opportunities/platforms/trends that would help further our mission.
  

Email communications 

• Support the Communications and Engagement team with the planning, building and scheduling of email communications (campaigns, supporters, fundraising, corporate partners etc) within Mailchimp.
• Assist with the AB testing of our email marketing and executing a plan of continuous improvement for our emails.
• Support with managing our enquiry inboxes as and when required.
  

Reporting and optimising

• Collate statistics on the performance of our social and email channels, in line with our KPIs, and work closely with the Digital Communications Lead to make ongoing recommendations for our output.
• Implement feedback and lessons learned to refine and improve our social media approach.
• Stay current with sector and specialist trends, best practices, and emerging technologies to continuously grow the effectiveness of our channels, particularly social media.

Communications support

• Take responsibility for triaging internal requests for content output across our channels and coordinate this across the Communications and  Engagement team.
• Assist the team in keeping our image library up to date, by uploading and tagging new imagery.
• Support the team by uploading content to Rewilding Britain's website, following best practice. You may also provide support for more involved web optimisation projects.
• Support with the preparation and delivery of online and in-person events. As well as providing social media and email support, this could include representing Rewilding Britain alongside other team members at events, exhibitions, workshops, conferences, rallies and more.
• Contribute to content production across the team, where relevant, such as producing blogs or carrying out image research.
• Support the Communications Team with general administrative tasks where required.

Skills, experience and behaviours

Experience

Essential

•  At least two years' experience in a similar digital communications role, delivering successful content across social media and/or email to further organisational objectives.
• Proven experience in managing social media channels in a professional role, including LinkedIn, X, Facebook, Instagram and TikTok, as well as others that might be relevant for Rewilding Britain.
• Experience of reporting on digital communications and campaigns and measuring impact, using analytics tools such as Google Analytics or Plausible and social media management tools such as Hootsuite and Metricool.

Desirable

• Experience working in a sector relevant to rewilding, and understanding of the rewilding movement.
• Experience in producing email communications in a professional environment.
• Experience in managing web content, with an understanding of best practice and familiarity with web content management 

Skills

Essential

• Exceptional verbal and written communication skills for effective engagement.
• Skills in creative content development, such as video creation and editing and producing simple graphics for our channels.
• A thorough understanding of current social and digital communications tools, landscape and trends.
• Strong organisational skills with experience in delivering across multiple projects and deadlines.
• Ability to work collaboratively with cross-functional teams.

Desirable

• An understanding of SEO and the role this plays in digital communications.
• An understanding of social media's role in paid advertising and a willingness to support with paid social campaigns.
• Skilled in using email marketing systems (such as Mailchimp) to build emails and/or automated journeys.
• Skills in relevant content production programmes such as Adobe Creative Suite.

Personal qualities

Essential

• The ability to work in an agile environment, responding to the every-day needs of the business while also delivering on longer-term objectives.
• Self-motivated with the ability to work effectively and autonomously from home, while also working collaboratively as part of a tight-knit team.
• Has a passion for digital communications and keeping up with the latest trends, with a keenness to apply this to our cause.
• Creativity, with the ability to unlock innovation as an individual and a team player.
• A passion for nature restoration and rewilding and an eagerness to develop learning in this area.

Education

Essential

• We're looking for someone with high standards of writing and reading proficiency for this role. While a degree is not essential, the candidate must demonstrate that they have obtained at least GCSE or equivalent in English (Pass or above).

This job description is not all encompassing and may change to reflect need. Your duties may be reviewed from time to time and revised and updated in consultation with you to reflect appropriate changes.

Terms and conditions and staff benefits

The role is a full-time, 5-day-week (35 hours) position.

The salary is £23,000 - £27,000 per annum depending upon experience.

There will be some freedom for the person to determine their own working arrangements each week, within limitations, providing the work is delivered.

Rewilding Britain employees benefit from 25 days annual leave per year (pro rata for part time roles), rising to 30 days over 5 years. A generous employer-matched pension scheme is also available.

We are a virtual team who work from home and/or co-working spaces. We will support you to achieve a suitable virtual working environment. Some meetings are held face to face across Britain, so a willingness to travel with occasional overnight stays is desirable.

Equality in employment: Candidates will be shortlisted and selected according to suitability for the post without regard to age, disability, gender reassignment, marriage or civil partnership, pregnancy, race, religion or belief, sex or sexual orientation.

Use of artificial intelligence tools: Rewilding Britain does not accept cover letters, presentations or answers to recruitment questions whose content is AI generated and we will actively screen for this as part of our recruitment process. Rewilding Britain does not use AI tools to review candidate applications; real people will review and shortlist applications.

Rewilding Britain is not a licenced sponsor at this time. Any offer of employment will be made subject to the provision of a valid right to work in the UK.