Digital Fundraising Manager

Digital Fundraising Manager

Apply by 17.00 11th November 2024

About Restless Development

Restless Development is a global non profit agency. We support the collective power of young leaders to create a better world. We are independently registered and governed in nine countries (India, Nepal, Sierra Leone, Tanzania, Uganda, UK, USA, Zambia and Zimbabwe) bound together by our vision for youth power. We run youth-led programmes to tackle the issues that young people care about the most –  We also run the Youth Collective – a growing network of over 4000 local youth civil society groups and organisations in 185 countries. We are committed to creating an agency that walks the talk on power shifting, using the power shifting checklist, both internally and externally.

Our approach to safeguarding

Restless Development considers the welfare and protection of children, young people and vulnerable adults to be an organisational imperative with primacy over the success of programmes or strategic objectives. We recognise that safeguarding is everyone’s responsibility and we expect all of our staff, volunteers and partners to ensure we protect the communities in which we operate from harm and abide by our Safeguarding Policy.

About the role

The Digital Fundraising Manager is a key member of the Philanthropy team, responsible for planning, implementing, and optimising digital fundraising campaigns in the UK and US. This role will drive revenue growth through online channels, including email campaigns, social media, website fundraising, and other digital initiatives. The ideal candidate is a strategic thinker with a deep understanding of digital fundraising tactics, a creative mindset, and the ability to analyse data to make informed decisions.

You’ll report to our Head of Fundraising - setting your strategy, reporting on whether plans and income are on track, and discussing how you’re dealing with any financial shortfalls, with a mindset focused on significantly expanding our unrestricted income streams.

In 2024/25 the Fundraising Team is aiming to raise circa £1.9m – a critical element of Restless Development’s overall income of around £10m, the rest of which primarily comes from institutional funders and trusts/ foundations and is restricted to particular programmatic work.  

Key responsibilities

• Digital Fundraising Strategy: Develop and execute a comprehensive digital fundraising strategy aligned with the organisation's goals and objectives. Identify key digital fundraising opportunities and implement strategies to optimise online giving.
• Email Marketing: Create and manage email campaigns, including crafting compelling content, designing engaging emails, segmenting lists, and conducting A/B testing to increase donor engagement and conversions.
• Social Media Fundraising: Oversee social media fundraising campaigns, leveraging platforms such as Facebook, Instagram, and Twitter to drive donations and supporter engagement.
• Website Fundraising: Manage and improve the online donation process on the organisation's website, ensuring an easy and secure donation experience for supporters.
• Content Development: Collaborate with the Communications team (including a Digital Communications Manager counter-part) to create persuasive fundraising content, such as donation appeals, impact stories, and success narratives to inspire supporters.
• Donor Engagement: Foster relationships with existing donors through personalised online interactions, stewardship emails, and recognition activities.
• Analytics and Reporting: Track and analyse digital fundraising performance, providing regular reports on campaign results, identifying areas for improvement, and making data-driven recommendations.
• Compliance: Stay up to date with digital fundraising regulations and best practices to ensure that the organisation complies with all relevant laws and standards.

Job title: Digital Fundraising Manager

Location: Waterloo, London

Salary: £42,059 (Band-0)

Preferred start date: January 2025

Length of contract: Permanent

Reports to: Head of Fundraising 

Expected travel: Some occasional travel around the UK and overseas. Occasional evening and weekend work for which time off in lieu will be given.

About you

We are looking for people with the right competencies and skills for the role, and who demonstrate the personal qualities consistent with our values.

Our value: HEART - We are who we serve. We are brave.

• Values led - Upholds a values-led culture across the Hub or International Unit, inspiring a Restless passion and professionalism amongst all others. Considers the Restless Values when making decisions and taking measured risks at a strategic level.
• Innovation - Creates an enabling environment for innovation across the Hub or International Unit. Takes measured risks and solves complex issues with creativity and innovation. Maintains a focus on aligning the organisational vision for long-term growth in a changing world.

Our value: HEAD - Delivers Quality. We are 100% professional.

• Delivers quality - Drives quality across the Hub or International Unit by holding all teams to account for high performance and value-for-money. Ensures the Hub or International Unit is effectively and efficiently resourced to deliver quality against strategic priorities.
• Decision making - Drives change across the Hub or International Unit by considering the long term impact of risks and strategic decisions to multiple teams.

Our value: VOICE - We generate leaders. We are proud to carry the banner for youth-led development.

• Leadership - Leads strategy development and creates a compelling organisational vision. Is accountable for performance at a Hub or International Unit level. Develops leadership in others for future growth of the organisation.
• People development - Builds organisational capacity by creating a culture of continual learning through performance management, training, coaching and mentoring; aligning their own personal and professional development to current and future organisational needs.

Our value: HANDS - We are in it together. We listen and learn.

• Effective communication - Builds consensus and commitment amongst staff and major national partners. Confidently anticipates and responds to challenge or resistance in difficult circumstances. Coaches others to communicate strategically.
• Collaboration - Is a role model for collaboration at a national, regional and global level; frequently contributing to internal processes and decisions. Leads participatory decision making and strategy development.

Skills and experience

Essential

• 3+ years of experience in digital fundraising and communications in a nonprofit setting.
• Proficiency in digital fundraising tools, email marketing platforms, and donor management software (experience with Salesforce and Dot Digital preferred).
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills.
• Creative thinking and a passion for storytelling.
• Ability to work collaboratively within a team and cross-functionally with other departments.
• Knowledge of best practices in online fundraising and a commitment to staying up to date with industry trends.

Desirable

• An understanding of international development, in particular the youth sector
• Up to date knowledge of the sector, including the setup of the Fundraising Preference Service and General Data Protection Regulation changes

Restless Development is an Equal Opportunities employer and welcomes applications from all sectors of the community. Restless Development will ensure that no applicant or staff member receives less favourable treatment on the grounds of gender, sexual orientation, marital status, social status, caste, race, ethnic origin, religious belief, age, HIV status, disability, or any other factor that cannot be shown to be relevant to performance.

What we do for you

Remuneration

We are proud to commit to a transparent global salary scale, ensuring a fair and comparable system of pay across all global locations. In addition to salary, we offer pension contributions and other benefits in accordance with the local Hub.

Values and Culture

At Restless Development, we’re proud that the strength and integrity of our Values has been recognised by staff, young people, donors and others who we work with.  Beyond this, we have a culture of recognising and celebrating both our Values and our global achievements with monthly Values Champions and an annual Values Day.

Work-life Balance

It goes without saying that we work hard at Restless Development. We also recognise the importance of helping staff to maintain a positive work-life balance by offering:

• 24 days annual leave (in addition to public holidays and with an extra day of annual leave given for each full year of service, up to a maximum of 28 days).
• Birthday Leave
• Access to flexible working.
• Generous study leave, maternity, paternity or adoption leave, and other leave allowances.

Professional Development

Restless Development is proud to be an employer who recognises potential and invests in the development of its staff.  We are committed to the professional development of our staff through:

• Empowering opportunities to work on significant projects which stretch and inspire staff – allowing them to develop on-the-job. 
• Regular performance management.
• Training and development opportunities, including supporting our staff to identify mentors both within and outside of the agency.
• Quarterly Staff Workshops for all staff to give and receive agency updates, receive training, and socialise.

Travel and Medical Insurance

When travelling abroad with work, all staff will be covered by Restless Development’s travel and medical insurance.

To Apply

Please submit your CV and a cover letter that provides tangible examples of how your skills, knowledge and experience will support your ability to perform the key priorities outlined in the above job description (using no more than 750 words)