Digital & Email Marketing Coordinator

About us

Founded in 1951, the Refugee Council exists to support people who come to the UK in need of safety and speak out for compassion, fairness and kindness. We achieve this by providing expert advice and casework, building the capacity of refugee community organisations, and working with allies across society to change government policy.

Our vision for refugees to be welcome to live safe and fulfilling lives contributing to the UK has never been more urgent and needed. Today 27 million refugees and 84 million displaced people around the world need of safety, dignity and welcome. We are determined to secure public and government support for safe routes for all people seeking safety, and a fair, effective and compassionate refugee protection system.

About the role

This is a new role and sits in the Fundraising and Digital Directorate. The Fundraising and Digital function is responsible for all the charity’s fundraising, brand, website, social media, emails and lead generation campaigns. This role sits within the Public Fundraising Team, which secures donations from individuals signed up to our newsletters and individuals giving up to £5,000 per year, legators and regular givers.

We are looking for somebody who enjoys working in a dynamic and fast-paced environment and wants to develop their fundraising, and specifically digital fundraising skills to have a major impact on the lives of refugees in the UK.

Main Duties and Responsibilities

Project Management

• Working with the wider public fundraising team, support the development of plans and activity to manage a portfolio of acquisition, retention and stewardship campaigns including, but not limited to, gathering content, setting up landing pages, creating graphics and assets for digital content, designing ad content, as well as delivering email and social media communications and digital versions of our supporter newsletter.
• Provide digital support for each fundraising project from start to finish. Lead on creating segmented and tailored email journeys – source content and create briefs, liaise with suppliers, create and oversee data selections, exports and imports and manage sign off process.
• Manage our email welcome journey for e-news sign ups, and support on the development of other supporter journeys for a range of audiences across the team.
• Ensure continued communications and strong working relationships with the Direct Marketing Manager and Digital and Comms teams.
• Play an active role in coordinating digital communication plans across the organisation, working alongside the Direct Marketing Manager and Comms colleagues to suggest themes and content as well as creating/scheduling content as and when required.

Email Marketing

• Day-to-day management of the email marketing programme, including drafting, building and managing campaigns and automations, and managing audiences.
• Work with colleagues and draw on existing data to develop insights and understanding about our supporters. Use this information to develop content which is engaging, informative, and meets supporters’ needs.
• Provide support to the Public Fundraising team for all email content, and ensuring all content aligns with wider organisational goals and principles.
• Champion email marketing best practices across the organisation, providing advice and feedback to improve email engagement and effectiveness.

For more information about the duties and responsibilities of this role, please download the attached job description.

To apply, please visit our website via the apply button.

Closing date: 23 September 2024.

Ensuring that the Refugee Council is an inclusive and accessible place to work is important to us. We want to enable people from different backgrounds to apply and thrive with us. We believe our recruitment process enables that and are also happy to make adjustments on request.