Digital Communications and Brand Manager (re-advertised)

Salary: £42,453 starting salary (salary range will increase due to max £45,539 via the length of service). Plus £4190 Inner London Weighting if based in London per annum

Contract: Permanent basis

Hours: Full-Time 35 hours per week (excluding lunch breaks)

Location: Any Refugee Action Office: London, Manchester, Birmingham, Bradford.  We will consider a UK-based hybrid working option. Some travel to our London office will be required.

About Refugee Action

Refugee Action exists to work with refugees and people seeking asylum who’ve survived some of the world’s worst regimes. We are a national charity with more than 40 years’ experience of empowering people who’ve survived some of the world’s worst regimes to secure the protection and support that they need to live with dignity and respect and build a new life in the UK. We do this by providing expert advice and casework, building the capacity of partner organisations and campaigning on the policies that affect them.

About the role

This role will be responsible for leading on the digital communications and content strategy, in collaboration with the digital communications and brand lead. The strategy will have a focus on developing fundraising messaging and digital influencing campaigns in an integrated way across all related channels to drive forward our ambitious fundraising and campaigns plans.

As part of the award-winning Fundraising and Brand team at Refugee Action, you will help create and implement bespoke supporter journeys across multiple online platforms with the aim of significantly raising our online presence, increasing donations, inspiring change and supporting the organisation’s growth. You will be a critical bridge between the Campaigns and the Comms & Digital teams, ensuring that our strategies are aligned and insights based. You will have the opportunity to create content, marketing materials and strategically manage social media and web operations for Refugee Action at a critical and exciting time.

To succeed in the role you will need to demonstrate:

• Proven ability to lead strategic digital content creation and understanding of the importance of emotional storytelling to successful fundraising and campaigning.
• Strong creative content development and strategy skills, including experience with Adobe Creative Software or similar (demonstrable video and image editing skills).
• Knowledge and experience of developing, delivering and managing specialised digital activism plans for campaigning.
• Knowledge and experience of campaigning and activism: knowledge of campaigning methods and tactics and a good understanding of what motivates people to take action.
• Commitment to removing barriers to power for people with lived experience, and commitment to anti-racist practices.
• Understanding of how the UK’s hostile refugee protection and asylum system impacts those affected by it. 
• Strong understanding of how campaigning can achieve change and shift power.
• Strong understanding of the role of digital tactics in the development and execution of campaign and fundraising strategies.
• Extensive experience of developing strategic digital communications within a charity or not-for-profit organisation with the aim of digital mobilisation.
• Experience of developing and implementing digital acquisition strategies across various channels, with a view to increasing donations.
• Thorough understanding of the digital landscape, and emerging trends in web and social technology.
• Good knowledge of website content management systems and Engaging Networks or a similar platform.
• Understanding of branding and core design principles.
• Experience of leadership skills and understanding of how to motivate a team and support the development of direct reports.
• Ability to build good working relationships across teams within a culture of generous collaboration.
• Understanding of cultural diversity and the ability to work with people from a range of different cultures.  

Those with lived experience as a refugee are particularly encouraged to apply

Closing date: 23:59 on Sunday 3 November 2024

Interviews: 14 November 2024 (on Zoom)

Refugee Action only operates in the UK, so all roles are UK-based, and you must have the right to work in the UK.

This role is not on the Shortage Occupation List.  If you have permission to work that is restricted to the Shortage Occupation List, we will be unable to appoint you to this role.

You can find out which roles are on the shortage occupation list via these two links:

• Skilled Worker visa: shortage occupations 
• Skilled Worker visa: shortage occupations for healthcare and education

We are currently campaigning for people seeking asylum to have the right to work in the UK, see our Lift the Ban campaign here.