Communications & Marketing Coordinator

Communications & Marketing Coordinator

Purpose

To implement the annual communications and marketing plan

Responsible to

Associate Director of Programmes and Business Development

Responsible for

None

Working with

Colleagues within the Fundraising and Communications Department, the wider

organisation and external contacts as necessary

Location

Hybrid with frequent travel to London office

Post

Full time

Period

Permanent

Grade

3.X

Salary

GBP 37,687

RedR UK and the work we do   

RedR UK is an international NGO and learning provider that develops capacity and supports aid workers, organisations, and communities to prepare for and respond effectively to crises within humanitarian, development, and peacebuilding contexts. Our work builds resilience, primarily in low and lower middle-income countries worldwide. We have 40 years’ experience responding to natural and manmade disasters.  

We are an HPass Certified Learning Provider, meaning we meet the Humanitarian Learning Standards. RedR UK is committed to the Humanitarian Charter, the Code of Conduct for the International Red Cross & Red Crescent Movement and NGOs in Disaster Relief and the Core Humanitarian Standard. 

RedR UK has offices in London and Amman and maintains a large pool of highly qualified trainers and experts who go through a rigorous certification and selection process. Our work is overseen and supported by a Board of Trustees with wide experience, in the humanitarian sector and other fields. RedR is a Membership organisation with a global network of 1,800 Members, all of whom are experienced humanitarian professionals.  

We are also part of RedR International, an international federation of organisations that share a common vision and mission. The federation’s vision is a world in which sufficient competent and committed personnel are available and responding to humanitarian needs. Members include RedR UK, RedR Australia, RedR India, RedR Malaysia and RedR Indonesia. 

RedR UK is committed to a strong, positive culture, with benefits for staff and those with whom we work. Our culture is also important to us in terms of our ethic of humanitarian impartiality and neutrality and our compliance with the Core Humanitarian Standard (CHS) and other professional codes of conduct. 

Our values are vitally important to us as individuals, teams and to RedR UK as a whole. We are committed to a continuous process of strengthening our culture, maintaining the high standards required to work together effectively, and delivering first class advice and service to those with whom we work. 

About this role

The Communications and Marketing Coordinator will ensure that communications and marketing priorities are implemented across the organisation to build brand awareness and reputation, increase reach and engagement across key stakeholder groups (funders, learners, coordination bodies, strategic partners), support fundraising activities, as well as contribute to RedR’s positioning within relevant sectors.The post holder will have exceptional communication and organisational skills with a keen eye for detail and an interest in learning and development within RedR’s thematic areas.

Summary of Key Responsibilities

Key responsibilities include:

• Development and implementation of yearly comms and marketing plan with support from Associate Director of Business Development and Programmes
• Produce regular website, social media and communications content as well as newsletters to maintain engagement and improve our reach across our members, supporters, funders and other target audiences
• Website maintenance and improvements in coordination with relevant staff, centralising efforts to ensure the functionality of the website and key integrations with third party platforms
• Support programme staff with creation of new resources and materials for our projects Support fundraising efforts including public appeals through content development, design and project management with external suppliers
• All employees are required to adhere to RedR's values of collaboration, excellence, lifelong learning, integrity and accountability.

Social Media and website

• Maintain and build RedR UK’s social media presence, ensuring social media channels are populated with engaging content with a consistent, strong voice reflecting RedR’s strategy to maximise potential for exposure among target audiences
• Manage a calendar of social media and website activity
• Work with the Associate Director of Programmes and Business Development to create and develop campaigns (including fundraising and awareness raising campaigns) to be run across social media platforms
• Monitor and report on engagement, number of followers and website referrals to inform best practice for post timing and content
• Act as the primary point of contact for queries received through social media and inbound emails, ensuring they are responded to appropriately and in a timely manner
• Responsible for the day-to-day management and maintenance of RedR UK’s website, including making edits and creating new content
• Ensure the website content is proofread and accurate, and any broken links or errors are promptly corrected
• Website (wordpress) maintenance and improvements in coordination with relevant staff (and external developer where relevant), centralising efforts to ensure the functionality of the website and key integrations with third party platforms
• Work with external website developer to resolve issues with the website and further develop design of website to accommodate emerging needs.

Marketing

• Stay abreast of comms and marketing trends and propose new and innovative approaches to increase outreach, engagement and fundraising income
• Produce in-house marketing materials and templates including event brochures, proposal templates, illustrations for reports/proposals, graphics and videos using platforms such as Canva or Adobe Photoshop, Adobe Illustrator, InDesign, PowerPoint and other editing tools
• Produce and disseminate high quality regular newsletters, and support with production of speeches and letters
• Identify inspiring impact stories and produce written and occasional films case studies and other content for use by the Fundraising and Programmes teams, supporting
• Support programme teams wishing to undertake communications activities as part of a grant/funded project; ensure that institutional donors’ communications activities and visibility requirements are respected
• Lead on emergency communications, in close coordination with the Associate Director of Programmes and Business Development
• Champion and monitor the use of RedR brand and style guidelines; to develop messaging guidelines and ensure they are adhered to across the organisation and to support other departments to develop their messaging and material.

Additional

• Lead and coordinate the drafting of RedR’s Annual Report, liaising with staff across the organisation for input
• Contribute to the development of the fundraising and engagement strategy
• Occasionally support colleagues from the BD & Fundraising and Programmes teams to produce project reports for institutional donors and/or trusts and foundations
• Embrace the charity’s vision and values whilst continually seeking ways to build stronger and long-lasting initiatives that help bring values to life
• Keep up to date with sector developments, best practice initiatives and relevant training; proactively strengthen understanding of key sector themes including learning and development, and trends within RedR’s thematic areas
• Identify ways of streamlining processes and improving ways of working within the charity
• Ensure individual compliance with RedR policies and processes
• Undertake other tasks as reasonably requested by the CEO and Associate Director

Specification

Essential

• Experience working in the charity sector
• Demonstrable experience covering a broad range of communication methods, such as:
  1. Interviewing/sourcing/writing/editing case studies, impact stories, social media posts, newsletters, blogs, and speeches
  2. Building a case for support
  3. Using a Content Management System (CMS)
• Strong digital skills and an awareness of the importance of digital information in the sector.
• Knowledge of a broad range of communications activities (e.g. websites, marketing, social media, publications)
• Experience maintaining websites and social media, including producing effective content
• Excellent organisational skills and an ability to assess opportunities and challenges and then prioritise.
• Ability to research and identify communications opportunities
• Excellent attention to detail, especially in written work
• Ability to work well with a wide range of people from diverse backgrounds
• Up to date knowledge of key humanitarian or development issues and trends and
• commitment to the international disaster relief sector and RedR’s aims and objectives
• Knowledge of Office 365, WordPress, and design software (ideally Canva, but others could be used e.g InDesign, Adobe Illustrator)
• A commitment to the mission and values of RedR

Desirable

• Experience devising Google AdWords campaigns and managing Google Adwords account including SEO experience
• Experience using MailChimp
• CIM certificate in Marketing
• A good understanding of Google Analytics
• Video editing experience
• Experience of working for an international NGO, preferably in the humanitarian or international development sector

What We Offer: Your Well-being, Our Priority

At RedR UK, we are dedicated to creating a supportive work environment that values and nurtures our team. Our benefits package is designed to foster a balanced and fulfilling career, supporting both your professional growth and personal well-being:

Well-being & benefits

• 23 days annual leave, increasing by one day each year up to 28 days (excluding public holidays). Plus, one day birthday leave.
• 5% employer pension contribution involving dependants
• 3 paid days annually to volunteer for causes you care about
• 5 days of paid study leave
• Employee Assistance Programme 
• Enhanced Maternity/Paternity/Shared Parental Pay at 100% for 12 weeks for employees with over two years of service.
• Life assurance coverage equalling four times your salary.
• Up to 10 days compassionate leave for family emergencies, 5 days dependent leave.

Our benefits are integral to RedR UK’s commitment to valuing, developing, and caring for our people as we work together to make an impact in the humanitarian sector. If you believe you can make difference, please join us.

How to apply:

Email a CV and a cover letter demonstrating your reasons for applying and suitability for the role. Please note that hiring will be on rolling basis with closing date (30th November 2024).