Senior Legacy and In Memory Manager (Hybrid or Remote)

We are delighted to be supporting a brilliant UK medical charity who are a close-knit, passionate team dedicated to supporting their beneficiaries. They fund vital research, improve care, speak out and race towards effective treatments for all.

Their community-focused charity fosters long-lasting relationships with beneficiaries, friends, and families, creating a unique and committed environment. They have a collaborative and friendly culture where everyone’s contributions are valued, with many team members having worked at the charity for years.

As the Senior Legacy and In Memory Manager, you will play a pivotal role in shaping and developing their legacy and in-memory fundraising strategies. With ownership and autonomy over a programme that generates between £1.8 – £3.5 million annually, you will lead efforts to maximise income through creative marketing campaigns and exceptional supporter cultivation.

Your responsibilities will include developing strategic plans, managing key donor relationships, and overseeing a small, dedicated team.

Legacy and in memory giving are both important income streams for the charity, you will work across the charity to inspire and empower colleagues to promote these income streams amongst the supporter community.

The position will: 

• Be responsible for legacy and in memory income of between £1.8 – £3.5 million a year
• Lead and manage the development, delivery and implementation of the legacy and in memory giving strategies;
• Plan and deliver marketing campaigns across a variety of channels providing exceptional stewardship to pledgers/donors;
• Manage and set financial budgets and reforecasting; • support the Legacy and In Memory Officer in managing legacy administration and casework
• Keep abreast of the latest trends and innovations in legacy and in memory giving
• Provide management to a team of 2 – Legacy and In Memory Officer and 1x In Memory Officer

Ideal skills and experience:

• Demonstrable experience of legacy marketing with a track record of delivering creative marketing campaigns to grow income
• Experience and understanding of various acquisition channels including digital, email marketing, social media, and direct mail
• A good understanding of the legacy administration process
• Excellent financial management skills
• Exceptional interpersonal skills, and able to influence and collaborate with a wide range of stakeholders
• Strong communication skills with ability to discuss sensitive topics with empathy
• Proven ability to facilitate cross-team working and build effective internal working relationships
• Ability to lead, motivate and develop a team

Benefits include:

• 30 days annual leave plus bank holidays
• Healthcare cash plan
• Employee Assistance Programme
• Cycle scheme