Legacy Marketing Manager

MSF is an international humanitarian organisation with c.40,000 local and international staff working in over 70 countries, in some of the most challenging places in the world.

The organisation relies on private funding, as this gives MSF the freedom to respond where needs are greatest and to speak out publicly, free from any political interference.

Legacy income has been identified as an area of growth for MSFUK, with two new staff being recruited into the team this year. This role, and a Legacy Officer role, will be accountable to the Donor Development and Legacies Lead (DDLL) who works with a delegated annual budget of £900K to deliver the Legacy Marketing Strategy.

As Legacy Marketing Manager, you will lead the marketing strategy and implementation for MSF’s new legacy donors, and to retain those who have already pledged. This role works closely with all teams in fundraising and communications. It is especially important this role forms great working relationships with the digital, communications and fundraising operations teams to ensure activity is integrated and consistent.

As Legacy Marketing Manager, you will:

• Develop and execute marketing campaigns across multiple channels, including digital, radio, print, and events with budget spend of £900k
• Collaborate with internal teams and external agencies to create engaging and impactful content
• Identify and test new channels for acquiring legacy donors
• Provide support to the Donor Development and Legacies Lead and act as deputy when required
• Line manage the Legacy Officer

Ideal skills and experience:

• Working in the UK charity marketing sector, in a fundraising capacity, and/or marketing with responsibility for customer relationship management
• Experience of Marketing to a Legacy / Gift in Wills audience and/or donor base
• Solid experience managing marketing activity from concept, planning, design, print, production and postage
• Creative, innovative and analytical skills with an ability to think laterally in order to identify and respond quickly to new opportunities
• Line management experience

Employee benefits include:

• 10% employer pension contribution (after 3-months of continuous employment)
• 28 days annual leave, plus bank holidays
• Group Life insurance currently set at a minimum of 4x basic salary