Senior Strategic PR Lead
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Role Summary
As our Senior Strategic PR Lead, you will develop and oversee a strategy pursuing global opportunities to influence and respond to developments that strengthen ProVeg’s impact of an international food awareness organisation. Using an evidence-based approach and real-life stories you will inform, inspire, and influence a changing food system. You will position ProVeg as a pragmatic, solutions-oriented actor within the ecosystem of plant-based, fermented and cultivated food. You will work with NGOs, companies, food-service providers, startups, investors, policy advocates, the public, and many others to amplify key messages.
We seek a dynamic, innovative leader in PR or public affairs who thrives on driving change and making a global impact. If you're passionate about shaping the future of food and have a proven track record in strategic communications, this role offers an exciting opportunity to lead ProVeg’s global narrative.Working with international colleagues, you will be a force to be reckoned with. You’ll help establish ProVeg as the go-to organisation helping the world transition to a plant-based, fermented and cultured foods system. You’ll build on our global reputation and credibility with a wide range of stakeholders.
You will develop a strategic and effective PR plan for ProVeg, and develop and oversee communications activities that promote, enhance, and protect the organisation’s charitable mission and vision.
Job Details
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Reports to: Global CEO
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Department: INT Communications
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Direct reports: Senior PR Manager
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Closely collaborating with: Senior International Communications Manager, Digital Director (web, brand and graphic design), Chief Strategy Officer, International Director, Director of Partnerships & Institutional Engagement, Head of Philanthropy, Country Directors, internal and external colleagues.
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Location: Remote, ideally in the UK, NL, PL, CZ, or, for exceptional candidates, potentially US (ET zone)
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Hours: 40 hour a week (36h possible)
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Salary: dependent on experience and location, around £45-48k in the UK (based on 1FTE of 40 hours)
Responsibilities
Strategic development and implementation
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Develop and oversee an effective PR communications strategy, including business/trade press and public affairs (EU and UN advocacy), based on ProVeg’s strategic principles, impact areas and global interventions.
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Be accountable for the development, delivery, and evaluation of the organisation’s PR activities.
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Create relations with key media outlets to increase visibility and dissemination opportunities
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Develop media relations and build relationships with PR contacts to continuously grow our impact.
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Secure media opportunities for the Senior Leadership and Executive Team and the Global CEO.
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Oversee and ensure the management of positive relationships with the media and relevant change agents, and external colleagues.
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Develop and update, as needed, clear guidance (e.g., core messaging and brand narrative) for the communications team to ensure public communications are aligned with ProVeg’s organisational strategy and communications approach.
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Increase ProVeg International’s profile, particularly in broadcast media, enhance the organisation’s credibility and inspire supporters and other stakeholders through the use of engaging communications.
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Safeguard the organisation’s brand by overseeing and managing the development of crisis communications plans and advising on emerging issues and PR risks and opportunities.
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Liaise with the Global CEO and the Senior Leadership Team on strategic communication alignment and/or adjustments, and coordinate and ensure synergies in terms of quality control, key messages, templates, strategies, etc.
Management and leadership
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Model excellence in (remote) team management by motivating, coaching, giving, and receiving feedback, supporting and developing teams and skills, and driving innovation and creativity.
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Advise and work with colleagues across the organisation, to ensure we maximise opportunities to raise awareness, influence, and deepen engagement with our audiences in order to support a variety of objectives.
Budget and resource management and evaluation
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Manage a dedicated budget for effective reporting and forecasting.
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Produce timely and regular management information for leadership that effectively explains performance set against OKRs, KPIs and the broader strategic plan.
Qualifications
Required:
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An excellent understanding of the plant-based and alternative protein sector and knowledge of food systems change.
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A successful track record (5+ years) in journalism (print or broadcast), marketing, or public affairs, developing and delivering strategic objectives across a range of communications channels.
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Strong track record in PR (including broadcast), marketing and/or organisational branding.
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Excellent written and verbal communication skills, English to native level (or C1).
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Excellent networking skills and experience in building productive relationships with key media stakeholders and influencers.
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Strong project management skills.
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Ability to juggle a varied workload, delegate effectively and contribute as a team player.
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Strong team management skills and a commitment to motivating and empowering a team remotely in order to achieve their goals.
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High level of emotional intelligence and interpersonal skills – externally and internally; ability to balance diverse interests of different teams.
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A strong understanding of, and experience of using, quantitative and qualitative evidence.
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Strong problem solving skills.
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Experience of strategy development and target setting.
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A commitment to ProVeg’s values and guiding principles.
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An instinctive ability to positively contribute to and influence the wider team.
Preferred:
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A good understanding of data protection issues, including GDPR
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Experience of visual communication methods (video, infographics, etc.)
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Understanding of the third sector.
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International experience.
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Understanding and/or experience of policy processes and advocacy.
Benefits of working with us
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A strong organisational focus on personal development, with a designated training budget.
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Provision of a work laptop.
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Flexible, trust-based working arrangements and home-office arrangements.
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Career-development support.
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Mindfulness programme - free Headspace account
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We are a workplace that encourages everyone to bring their whole selves to work. We are an inclusive workplace for our diverse employees around the world.
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And, last but not least, become part of a great team and work with us towards a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet!
When?
Application deadline: 27 September 2024
Start: November 2024 (or sooner if possible)
Further information
Our Application Procedure
Submit your application and motivation letter and outline how you meet the role and person specification in no more than 2 pages, and please attach your CV.
The recruitment process includes:
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Online Cognitive Aptitude Test and a Personality Test.
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A first online interview with the People & Culture team.
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Online trial task.
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A second interview with the hiring manager.
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The final decision may require an additional interview, usually with Senior Management.
The client requests no contact from agencies or media sales.