Digital Marketing Manager

NB: Applications should submit an application letter confirming why this role is for them, and why they are for this role.  Applications from UK residents only with a right to work in the UK.  Please feel free to share links to your work, or a portfolio. 

Role: Digital Marketing Manager

Reporting to: Head of Marketing

Salary: Up to 35K + Working from home allowance

At Parentkind, we believe that the well-being of children is deeply intertwined with the active involvement and support of their parents. Our mission is to empower parents not only to be partners in their children's education but also to foster happy, healthy relationships that enable children to thrive in all aspects of their lives. As the leading voice for parents in the UK, Parentkind plays a crucial role in shaping educational policies and supporting families through comprehensive, impactful initiatives.

This is your chance to join our national charity while we are embarking on an exciting chapter, delivering new products and campaigns. As a result, we are looking for high-performing team players to join our fun and friendly marketing team.

As an advocate for parents, we are seeking an experienced Digital Marketing Manager that is motivated by community engagement and storytelling, to help us bring to life our brand, mission and impact.

You’ll be working across our audience spectrum including; our 12,500+ parent teacher association (PTA) membership base, those in a parenting role, and school leaders. You’ll work across a range of projects from building out our always on digital strategies, cross-channel community building and helping us reach for the stars on major campaigns and projects.

Main purpose and scope of role

To support and work in collaboration with the Head of Marketing to:

• Develop our digital marketing strategies and annual plans for all audiences across website, email and social
• Manage and develop our communities across email and social channels including content creation and community building/management
• Collaborate with internal and external stakeholders to deliver engaging digital campaigns
• Manage and develop a Marketing & Communications Executive

Duties and key responsibilities

Strategy development and implementation:

• Develop and implement digital marketing strategies for website, email and social, that align with the charity’s goals
• Ensure effective online presence, drive website traffic, and grow our audience with PTA membership acquisition and email data
• Utilise a range of techniques including paid search, SEO, and PPC
• Conduct market research and analyse trends to identify new opportunities
• Set measurable goals that demonstrate improvement in marketing efforts

Social media management:

• Manage and develop our social communities including Facebook pages and groups, Instagram, X, LinkedIn and YouTube
• Launch and manage new channels, where relevant, such as TikTok, Threads etc. 
• Deliver an audience-led approach ensuring that community, connection and engagement is at the heart of our social activity
• Oversee the creation and distribution of relevant, original and high-quality content
• Conduct high-performing organic and paid for campaigns for both always-on and campaign activities
• Identify and manage appropriate content creators for key campaigns and activities

Email marketing:

• Create and manage email marketing campaigns, including newsletters, soluses, and transactional emails.
• Design and implement email marketing campaigns that are compelling and on-brand.
• Analyse email marketing metrics (open rates, click-through rates, conversions) and optimise campaigns based on performance
• Ensure email marketing strategies comply with current email marketing best practices and regulations

Collaboration: 

• Collaborate with our content marketing team to develop relevant, quality digital content across a range of formats for our audiences
• Work with our Content Marketing Manager to promote key content as well as helping to inform their cross-channel content strategy
• Support the PTA Membership team with suitable digital acquisition campaigns that will contribute to their new member acquisition goals
• Work with the wider Marketing and Fundraising teams to deliver fundraising campaigns with corporate partners
• Work with others across the organisation as well as independently to understand our key audiences so that the work delivered is audience-focussed

Analytics and reporting:

• Define key performance indicators (KPIs) for always on and campaign activities and monitor these regularly
• Compile monthly and specific campaign reports to showcase marketing performance
• Analyse reports and key metrics and optimise strategies and activities as needed 

Project management: 

• Lead on the delivery of digital campaigns
• Manage multiple projects simultaneously and prioritise effectively

 Continuous learning:

• Monitor effectiveness of our digital activity to ensure that we optimise our plans and activity in the future
• Stay informed of the latest trends, technologies and best practises so that Parentkind’s work is forward-thinking and impactful

General Responsibilities

• To ensure Data Protection procedures are followed at all times
• To keep abreast of relevant educational policy and legislation affecting our key audiences
• To be flexible within the remit of the post
• To undertake other duties as reasonably requested
• To be self-servicing
• To attend and participate in Parentkind’s performance, development and training programmes.
• To abide by organisational policies, codes of conduct and practices.
• To be responsible for the health, safety, welfare of self, other members of staff and visitors.

You’ll have

• 6+ years experience in digital marketing
• Demonstrable experience in planning, delivering, and optimising multi-channel organic and paid-for digital activity
• Social media management and community building experience
• Experience in leading digital campaigns 
• Excellent interpersonal skills, with the ability to build positive relationships with diverse internal and external stakeholders at all levels
• Excellent written communication skills with strong attention to detail 

You’ll get

• To join a fast-moving charity with an exciting future
• Remote working full-time with a great online team culture
• 25 days holiday in addition to UK public holidays.
• Benefits such as 4 x Death in service, two years of 75% income protection for long term illness, free private online/telephone GP appointments

How to apply

A job description is attached to this listing.

To apply, please submit a CV and cover letter through CharityJob, outlining your motivations for applying for the role and how you meet the Person Specifications.

The deadline for receipt of applications is 9am on Tuesday 16th July.  We are keen to not lose amazing candidates through a lengthy process and so will interview on an ongoing basis and may appoint before the deadline.  Please apply or indicate your interest as soon as practical.

More about Parentkind

Parentkind is the national voice of parents and the largest federated charity of its kind.  As a 68-year-old charity, we have helped parent groups raise billions in support of their children's schools.  Parentkind's membership of 13,000 parent teacher associations deliver tens of thousands of events and opportunities at around half of all primary schools and a quarter of secondary schools each year.  

Parentkind delivers the National Parent Survey, The National PTA Awards, The PTAextra termly magazine, 'Be School Ready' (a publication that reaches 1 in 6 families with children starting school each year), and more.  

The charity's impact is significant, and our work ensures that parent and carer voices are heard at a local, regional, and national level.

This job description may be amended from time to time and does not form part of the Employment contract.

Please note that this role will require you to have the legal right to work within the UK.