Relationship Fundraiser

Job description

Relationship Fundraiser

£28,137.13 per annum

North Yorkshire Hospice Care Sites (Harrogate & Thirsk)/Hybrid

Closing Date: 23rd July 2024

Hours per week: 30 to 37.5 Hours

Contract type: Permanent

Interviews will take place in Harrogate at the end of July (date To be confirmed)

Do you enjoy using your communication skills to develop lasting relationships with individuals? Are you passionate about local hospice care?

North Yorkshire Hospice Care (known to its local communities as either Saint Michael’s Hospice, Herriot Hospice or Just ‘B’) has a great opportunity for someone to join their fabulous Fundraising Team as a Relationship Fundraiser. If you are energetic, passionate, and looking to develop a career in fundraising whilst ensuring everyone has access to local hospice care, emotional wellbeing and bereavement support, this role is for you.

This is an excellent opportunity for proactive candidates with experience working within Individual Giving, In Memory or Legacy giving, to work in a growing area of the charity. With a varied workload, as a Relationship Fundraiser you will help secure a crucial source of income for the charity.

The Relationship Fundraiser will cultivate and manage relationships with both internal and external stakeholders, as well as individual donors, to ensure a positive experience for all supporters of North Yorkshire Hospice Care. Each day in this role will be unique, involving activities such as planning upcoming appeals, meeting with recently bereaved families, or promoting the importance of legacy gifts. This position is ideal for someone who enjoys building relationships and has a keen eye for detail.

We are looking for individuals who are personable, have a positive attitude, and can empathise with stakeholders.

Key responsibilities will include –

• Supporting in-memorium donors through their giving journey
• Help the creation of regular giving appeals
• Grow income and support donor stewardship from general donations received
• Be an ambassador for legacy giving, growing awareness internally and building number of legacy pledgers
• Build and maintain strong, personal relationships with stakeholders to ensure life-time giving
• Work with the team across the other fundraising specialisms to contribute to a cohesive approach to fundraising

Please see a copy of the full Job Description and Person Specification for this role at the bottom of this page.

Please be aware we reserve the right to close a vacancy early if a suitable candidate is identified.

 

PLEASE NOTE: Unfortunately, we are not currently able to consider applicants who do not have the right to work in the UK.

Have you been recommended to this role by a current employee as part of our recommend a friend scheme? Don’t forget to let us know after clicking apply.

Benefits include (subject to eligibility): -

• 35 days holiday per year (including Bank Holidays, pro-rata)
• Comprehensive Induction Programme
• Refer a friend bonus scheme
• Pension Scheme with an employer contribution of 8%
• Lifestyle discounts and savings
• Cycle to work scheme
• Employee Assistance Programme
• Access to staff support
• Free group life assurance
• Free DBS check
• Free car parking at Crimple House location.

Herriot Hospice Homecare, Just ‘B’ and Saint Michael’s Hospice make up registered charity North Yorkshire Hospice Care. You’ll be joining an organisation that is driven, caring, and responsive and you will be playing an important role in enabling us to provide our highly valued services to people across North Yorkshire and beyond.

At North Yorkshire Hospice Care we believe that children, young people and adults should never experience abuse of any kind. Every member of our organisation has a responsibility to promote the welfare of all who encounter our services. We aim to keep people safe and to operate our services in a way that protects them; to make reporting concerns as easy as possible and respond quickly; to listen to all worries and work in partnership with individuals and agencies. All our staff and volunteers receive annual training on both adults and children/young people’s safeguarding. This impacts our recruitment processes and we have adopted a number of safer recruitment practices, which our HR and People team can talk through with you.

We positively encourage applications from all areas of the community, regardless of gender, race, faith, disability, age, or sexual orientation and we encourage applications from users of mental health services. This is part of our commitment to equality and reflecting the diversity of our population. All appointments are subject to satisfactory pre-employment checks being obtained including but not limited to identity checks, DBS clearance at an appropriate level for the role, verification of right to work in the UK, employment references and employment history. Costs of pre-employment checks will be met by the organisation.

North Yorkshire Hospice Care is a registered charity in England and Wales (518905) with a family of services operating as Herriot Hospice Homecare, Just ‘B’, Saint Michael’s Hospice, and Talking Spaces. North Yorkshire Hospice Care is a company limited by guarantee, registered in England and Wales (2121179).

Our Values at Work

North Yorkshire Hospice Care is clear about who we are, what we do and why we do it. It is our vision; mission and values that underpin this understanding and all three of these areas continue to evolve as we develop in response to the changing world around us.

We have re-examined our values with our stakeholders seeking to define a sense of who we are today. The result? A set of 10 values/behaviours that crystallize this thinking and act as a yardstick for our thinking and actions.

This shared set of values helps guide our decisions, actions and behaviours and is at the core of our collective aspiration to live in a community where everyone gets the care they need to live their last years, months and days with respect and dignity.

NB: This list is not exclusive or exhaustive but captures those values/behaviours currently at the top of our agenda.

Job Description

Relationship Fundraiser

1.0 Job Purpose

The Relationship Fundraiser plays a crucial role in supporting the Relationship Manager in advancing North Yorkshire Hospice Care’s mission by assisting in the enhancement and management of relationships with individual donors.

The Relationship Fundraiser will assist in identifying potential donors, understanding their motivations, and contributing to tailored engagement strategies. Through these efforts, the fundraiser will help to ensure donors feel valued and connected to the charity's cause.

This role will primarily focus on growing and maintaining various fundraising avenues, including in memory, regular giving, facilitating legacy gifts or bequests in wills, and singular donations. The role aims to maximise opportunities for donor engagement and individual giving.

2.0 Key Tasks

• In-Memorium Fundraising Support: Assist in implementing sensitive and impactful strategies to encourage donations in memory of loved ones, ensuring memories are honoured and families and friends are supported throughout their giving journey.
• Regular Giving Support: Aid in driving the regular giving program to secure a sustainable income stream. This will involve supporting in creating tailored appeals, managing communications, and contributing to enhancing donor satisfaction and retention through regular updates and engagements.
• General Donations Assistance: Provide support in overseeing the process for general donations, maximising the ease and effectiveness of one-time and ongoing contributions. This may include assisting in campaign management, donor acknowledgment, and contributing to leveraging special events and anniversaries to inspire giving.
• Donor Relationship Support: Help build and maintain strong, personal relationships with donors through consistent, thoughtful communication and recognition strategies. Utilise CRM to track donor interactions, preferences, and history to tailor approaches and increase donor engagement.
• Collaboration and Support: Collaborate with the Relationship Manager and other teams within the charity, such as marketing, events, and volunteer management, to contribute to a cohesive and comprehensive fundraising approach.
• Continuous Improvement Support: Assist in evaluating and refining fundraising strategies and processes to optimize donor engagement, retention, and revenue generation.
• Legacy Giving Ambassador: Act as an ambassador for legacy giving both internally and externally. Work with the Relationship Manager on creating internal awareness materials and promoting legacy giving initiatives to external stakeholders.
• Case Study Recruitment: Collaborate with the marketing team on the recruitment of case studies suitable for various areas of work, showcasing the impact of donations and legacy gifts.
• Personalized Stewardship: Maintain strong relationships with supporters through personalised stewardship, adhering to relevant supporter journeys to ensure ongoing engagement and support.
• Reporting: Regularly report against agreed objectives and key performance indicators to track progress and identify areas for improvement.
• Legacy Product Promotion: Continuously identify opportunities to promote legacy products across multiple channels to encourage legacy giving.
• Communication with Legators: Communicate with legators and families regarding potential pledges and provide aftercare once a gift in the will has been donated to North Yorkshire Hospice Care.

The above is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organisation and the overall business objectives of the organisation.

Key results/objectives/measures of success

KR 1: Strengthening Relationships and Collaborations for Effective Fundraising Materials

SM 1:Successfully coordinate with the Relationship Manager and Marketing team to launch a legacy campaign which aligns with Hospice UK’s national campaign, maximising visibility and impact.

SM 2: Execute general donation and regular giving campaigns as outlined in the work plan, ensuring alignment with strategic objectives, and achieving the financial year’s budget targets. Collaborate closely with the Relationship Manager and Marketing team to develop compelling messaging and materials for these campaigns.

KR 2: Enhancing In-Memorium (IMO) Fundraising through Community Engagement

SM 1: Strengthen existing relationships and establish new partnerships with funeral directors across the community. Collaborate with them to promote IMO fundraising initiatives and ensure families receive appropriate support and guidance in honouring their loved ones through donations.

SM 2: Foster strong relationships with internal staff members, empowering them to become advocates for IMO and legacy fundraising efforts. Provide training and resources to ensure staff are knowledgeable and confident in promoting these initiatives to donors and supporters, maximising engagement, and support.

KR 3: Ensure all donors are supported and have a positive experience when supporting North Yorkshire Hospice Care

SM 1: Follow procedures and systems to cater to donors’ needs effectively, from initial engagement through ongoing stewardships.

SM 2: Prioritise personalised communication and timely acknowledgement of donations, ensuring doors feel valued and appreciated for their generosity.

SM 3: Solicit feedback from donors to identify areas for improvement and implement enhancements to enrich their experience further.

SM 4: Collaborate closely with internal teams to ensure a seamless and unified approach to donor support across all interactions.

SM 4: Provide resources and guidance to frontline staff and volunteers to equip them with the tools and knowledge needed to deliver exceptional donor experiences.

SM 5: Maintain accurate and well-organized CRM records to ensure data integrity and quality.

Overarching responsibilities

• To embed the values of the organisation into your working practices evidencing this regularly and ensuring this remains a priority.
• To live out our values, which drive all that we do, in the context of your everyday work following our behaviour framework.
• To work in accordance, and fully comply, with our organisational policies and procedures.
• To carry out all duties in accordance with the law, , regulations, organisational frameworks, recognised professional guidelines and the have a commitment to FREDIE, integration and collective decision making.

Throughout your time with us we will conduct ongoing employment checks and performance reviews relevant to your role, for example professional registration checks, DBS, appraisals and regular contact meetings.

3.0 Terms and Conditions

Reports to: Relationship Manager

Responsible for: NA

Hours: 30 to 37.5 Hours

Location: Hybrid

4.0 Person Specification

What is required?

Is it essential or desirable?

Essential = E

Desirable = D

How is it assessed?

Application = A

Interview = I

Task/Assessment = T

Education/Qualifications

Good level of education including Maths and English GCSE A-C or equivalent E A

Experience

Experience of working with Microsoft365 applications including Word, and Outlook as well as fundraising or customer database packages, websites, and social media platforms E A/I

Successful track record of strong supporter or customer stewardship E A/I

Experience of working in a fundraising or a sales environment D A/I

Campaign/project management experience E A/I

Experience of data analysis and providing detailed insights E A/I

Experience of presenting to a wide range of audiences E A/I

Knowledge/Skills

First-class donor or customer management skills, delivering outstanding stewardship and supporter experience E A/I

Excellent written and oral communication skills E A/I

Ability to empathise with supporters/service users E I

A good awareness of fundraising regulation, legislation and GDPR D A/I

Ability to communicate effectively to internal and external stakeholders E A/I

Exceptional eye for detail to monitor campaign performance and trends – mitigating against potential issues. E A/I

Demonstrable team-working experience E A/I

Understanding of digital fundraising or marketing techniques E A/I

Understanding of legacy fundraising and marketing E A/I

Personal Attributes

A natural relationship builder with ability to positively influence others E A/I

Proactive and results-driven, with a demonstrated ability to meet and exceed targets E A/I

Good attention to detail – a ‘completer finisher’ E A/I

Ability to identify opportunities for income growth E A/I

A desire to grow and develop in a fundraising environment E A/I

Calm, friendly, confident, and proactive person who is a keen learner E A/I

Can work independently under own initiative and as part of a team and positively supports cross-team working, and shared goals to maximise the potential of fundraised income generation E A/I

Ability to speak with confidence, sensitivity, and passion about North Yorkshire Hospice Care E A/I

High level of integrity and discretion when handling confidential information E A/I

Ability to work under pressure and multitask and prioritise multiple projects and work streams E A/I

Promotes and sustains a responsible attitude towards diversity and inclusion within North Yorkshire Hospice Care E A/I

Flexible in attitude to work, and undertaking of role

Willingness to travel across North Yorkshire and work flexibly to ensure that plans are delivered

Job Types: Full-time, Part-time, Permanent

Pay: Up to £28,137.13 per year

Expected hours: 30 – 37.5 per week

Benefits:

 

• Cycle to work scheme
• Free parking
• On-site parking
• Work from home