Email Marketing Manager

Email Marketing Manager

 

We have an exciting opportunity for an enthusiastic and motivated Email Marketing Manager to join the digital marketing team.

 

This is a home based role and applications from individuals who are seeking flexible working options are welcomed.

 

Position: CE326 Email Marketing Manager

Location: Home-based, UK, Nationwide. However, occasional travel will be required as part of this role (may include team meetings or other work-related meetings)

Hours: Full-time, 35 hours per week (flexible working available)

Salary: Circa £44,200 per annum (inner London weighting £3,950 per annum or outer London weighting £2,100 per annum may be applied in accordance to where you live)

Contract: This is a fixed-term contract for 12 months

 

Benefits: 25 days’ annual leave plus bank holidays (this will increase with service up to 30 days, full time equivalent) cashback and discount scheme, employee assistance programme, learning and development, pension scheme, Life Assurance, Eye Care vouchers, Long Service Award, Tax-free childcare, Health Cash Plan, Working Pattern Agreement, flexible working opportunities available.

 

Closing Date: 20 September 2024 at 12pm. We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.

Interview Date: 27 September 2024

 

Interviews will be held via video conferencing. Please let us know if this will present any challenges when you email your application.

 

The Role

Reporting to the Digital Marketing Lead, the Email Marketing Manager will drive conversions, engagement and income through email marketing activity. This will encompass the entire customer journey for supporters, beneficiaries and professional audiences: from nurturing leads to conversion, and from retaining customers to reactivation.

 

Key responsibilities will include:

·       Develop and implement effective email marketing campaigns

·       Develop and execute targeted campaigns through the CRM system to drive donations and customer engagement.

·       Work with cross-functional teams to ensure alignment of email marketing and CRM campaigns with broader marketing and business objectives.

·       Create engaging and relevant content for email marketing campaigns

·       Responsible for content and user experience email marketing activity

·       Manage data from the CRM systems, and work with internal teams to ensure lead quality, lead nurturing, and lead conversion.

·       You will be monitoring quality, performance and promoting best-practice use of integrations and automation.

·       Ensure compliance with best practice and delivery against targets and budgets.

·       Create and maintain written email marketing processes

·       Oversee delivery of timely, accessible results and reporting via the DotDigital platform and manage the analytical tools

·       Responsible for the line management of designated staff members

·       Maintain excellent knowledge of email and digital marketing practices and campaigns in the sector.

 

This role requires some travel for team away days. 

             

About You

You’ll have experience of:

·       Managing email marketing campaigns for large organisations.

·       Delivering digital products that are fully compliant and meet best practice e.g. on accessibility.

·       Data-driven optimisation of email content.

·       Building email and SMS marketing campaigns across a range of internal departments. Using email software architecture effectively.

·       Managing external contractors and suppliers to deliver work on time and to budget.

·       Online information management, in order to build landing pages for email campaigns.

·       Executing and optimising email and SMS strategies.

·       Monitoring and evaluating emerging technologies and industry trends, providing perspective for adoption where appropriate.

·       Email marketing management and delivering email marketing to meet business targets.

·       Line management.

·       DotDigital email platform.

 

To fulfil the role, you must be resident in the UK and have the right to work in the UK.

 

Please submit your CV and a covering letter of no more than two pages demonstrating how you meet the person specification and what you bring to the role in terms of your skills and experience. Please state any preferences for flexible options in your covering letter.

 

When you click to apply, you will be able to see the full responsibilities and person specification for further

information on the role.

 

Stroke Association

Finding strength through support

When stroke strikes, part of your brain shuts down. And so does a part of you. That’s because a stroke happens in the brain, the control centre for who we are and what we can do. It happens every five minutes in the UK and changes lives instantly. Recovery is tough, but with the right specialist support and a ton of courage and determination, the brain can adapt.

 

We believe everyone deserves to live the best life they can after stroke. And it’s a team effort to get there.

 

We provide specialist support, fund critical research and campaign to make sure people affected by stroke get the very best care and support to rebuild their lives.

 

The Stroke Association is the only charity in the UK providing lifelong support for all stroke survivors and their families. We provide tailored support to tens of thousands of stroke survivors each year. This support includes one-to-one and group support, funding vital scientific research into stroke prevention, acute treatment, recovery and long-term care, and campaigning to secure the best care for everyone affected by stroke. 

 

We’re here for stroke survivors and their loved ones, from the moment they enter the new and frightening post-stroke world, supporting them every step of the way as they find their strength and their way back to life.

 

It’s only thanks to the generosity of our supporters and donors that we can provide vital support.

 

We’re working to improve the diversity of our people. We know that individuality leads to a richer experience for our people and better support for all those affected by stroke.

 

We strongly encourage people from all backgrounds to apply. We’re particularly looking to increase the number of applications from those with lived experience of stroke, and those from under-represented communities. 

 

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