Media & Campaigns Manager - National Youth Agency

The National Youth Agency is looking for an experienced Media & Campaigns Manager

Are you passionate about driving impactful media campaigns and shaping narratives that elevate youth work?

Do you thrive in a fast-paced environment, crafting compelling stories and engaging with the media to create change?

Contract: Permanent Contract
Hours: Full-time, 37 hours per week flexible working
Salary: £36,000 - £40,000 per annum (dependent on experience and qualifications)
Location: Remote working with some travel to meetings and events required.

What we do

Youth work is the best methodology to unlock young people’s potential by providing high quality support and opportunities. Skilled youth workers build relationships that support young people to explore their personal, social, and educational development. Youth work enables young people to develop their voice, influence, and place within society.

As the national body for youth work, NYA has a dual function. We are the professional, statutory, and regulatory body (PSRB) responsible for qualifications, quality standards and safeguarding for youth work and services in England. In line with our charity mission and aims, we also champion youth work through research, advocacy, campaigns, and programmes.

About the Role

This is more than just a job.

As our Media & Campaigns Manager, you will play a key role in shaping NYA’s public profile. You will design and execute impactful media and campaign strategies that amplify the importance of youth work, ensuring it is recognised and valued by decision-makers, funders, and the wider public.

You will join our Policy, Insights, and External Affairs Directorate, working within the Communications Team. Reporting to the Head of Communications, you will be responsible for crafting powerful narratives, engaging with national media, and leading ambitious campaigns that elevate the NYA’s profile and the importance of youth work across England.

Key Responsibilities

• Develop and implement creative media and campaign strategies to raise NYA’s profile and influence key stakeholders.
• Build and maintain relationships with national journalists, bloggers, and influencers to generate media coverage on youth work issues.
• Write compelling press releases, blogs, and opinion pieces that showcase NYA’s thought leadership and impact.
• Plan and execute national campaigns, ensuring messaging aligns with NYA’s mission and objectives.
• Monitor media coverage, track emerging trends, and respond swiftly to breaking news relevant to youth work.
• Support and prepare NYA spokespeople for media interviews, ensuring consistent and effective messaging.
• Collaborate with corporate partners and youth sector organisations to maximise media opportunities.
• Develop strategic relationships with high-profile supporters, including celebrities and influencers, to enhance NYA’s reach.
• Assist in media promotion for key events and conferences, ensuring maximum visibility and engagement.

We’re looking for someone who:

• Has proven experience in securing high-quality national press coverage and building strong relationships with journalists.
• Is skilled at crafting compelling narratives that bring youth work to life.
• Has the ability to design and deliver high-impact campaigns that achieve measurable results.
• Is confident in writing for diverse audiences, including policymakers and young people.
• Is experienced in leveraging social media to support media strategies.
• Is a collaborative team player with experience managing direct reports.
• Is passionate about using media and campaigns to promote youth work and its impact on young people’s lives.

To access and view the candidate pack, click on the 'Apply Via Website' button. 

Why work for us?

Our team members rated NYA 9 out of 10 as an employer 90% would recommend working at NYA to their friends and family.

What our team say about working at NYA*:

‘A great environment to work, with colleagues who I care for & who care about me’
‘I feel INCREDIBLY supported & grateful to work for this fantastic organisation’
‘Always willing to listen, providing trust & freedom as an employer’

*Source: NYA staff survey October 2023

NYA operates as a people-first organisation, prioritising the well-being and needs of its employees.

NYA offers an exceptional flexible working approach which encourages our team to balance professional responsibilities with their personal life.

NYA is committed to supporting the continual personal and professional development of our team and helping them achieve their ambitions including training and corporate mentorship opportunities.

NYA provides:

• 25 days leave plus 8 days
• Employee life assurance scheme
• Up to 5% employer pension contribution
• A comprehensive EAP with access to unlimited specialist support.

To apply now:

To access and view the candidate pack, click on the 'Apply Via Website' button. 

Please use our online application process to submit the following by Thursday 20th March 2025:

A detailed CV setting out your career history, with responsibilities and achievements in line with the person specification in the 'About You' section.

A covering letter (maximum 800 words) highlighting your suitability for the role and how you meet the person specification. Please note that the covering letter is an important part of the selection process and we will not accept CV’s without one.

Diversity monitoring information (optional) This information is requested by our ATS for our EEDI monitoring purposes only. This data will be anonymised and processed in accordance with UK Data Protection Law.

We encourage you to apply without delay as we will close the recruitment process early if we receive a sufficient number of applications.

Interviews: to be scheduled within 2-weeks after the closing date

At the National Youth Agency, we are proud to be an equal opportunities employer. We are deeply committed to embedding equity, equality, diversity, inclusion and belonging (EEDI) across everything we do.

We believe that a diverse workforce brings invaluable perspectives and strengthens our ability to support young people and the youth work sector effectively.

We are actively seeking applications from individuals of all backgrounds, especially those from minoritised and underrepresented communities, as we work to increase our diversity and representation. Your lived experiences and unique perspectives are crucial in shaping our work and ensuring it reflects the communities we serve.

If you share our passion for making a difference and fostering an inclusive workplace, we encourage you to apply and join us in creating positive social change.

Youth Work changes lives

Which is why we’re committed to ensuring that as many young people as possible get to benefit from the national body for youth work in England, the National Youth Agency (NYA) exists to champion its transformative power. We believe all young people should have the opportunity to benefit from the life-changing impact of extraordinary youth workers and trained volunteers.

We help to grow youth work provision in ways that keep it effective, relevant, safe and engaging, to help millions of young people reach their potential and thrive. We do this by providing guidance, support, advice, training and staff development opportunities for youth workers and youth work organisations. At the heart of everything we do are young people themselves. We work hard to ensure their voices are integrated into all our work, to develop provision that truly meets their needs.

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