Digital Communications Manager

About the role:

The Digital Communications Manager is a crucial role in the Brand and Marketing Team engaging a wide range of audiences in our mission to make transport accessible for disabled people.

You will be responsible for developing plans to grow and improve our digital channels and digital marketing approach, as well as getting stuck in with content development and the day-to-day running of our website and social media channels. You will manage and be supported by a small team including a Brand and Marketing Executive, Case Study Executive and agency/freelance support as needed.

As part of a Brand and Marketing team, you will also lend your expertise to shared projects, from brand to events to accessibility.

What you will be doing:

• Manage a small digital and content team and be the overall digital communications expert for the Communications team.
• Lead on the development and delivery of our Digital Roadmap, planning projects and improvements that help us to attract and engage our audiences. Project manage the delivery involving team members, freelancers and the wider organisation as needed.
• Lead on the development of our website with support from the Brand and Marketing Executive. Manage our relationship with our digital development agency and collaborate with colleagues to identify activities that require development work.
• Work with Communications Team members to promote our portfolio of research, innovation and grant-making, developing digital communications plans and creating content.
• Lead on the day-to-day running of our social media channels with support from the Brand and Marketing Executive.
• Line-manage the Case Study Executive, who is responsible for creating and commissioning case study content from written stories to photography and video. Support them in developing and adhering to policies and processes and in finding ways to improve our case study work.
• Line-manage the Brand and Marketing Executive, who specialises in digital communications and provides support to the wider Brand and Marketing team as required. Support them to monitor and evaluate the effectiveness of our digital channels.
• Provide digital expertise and advice to shared Brand and Marketing team projects, and wider Communications Teams projects as needed.

About you:

Must haves:

• Educated to degree level and/or extensive operational experience in Digital Marketing/Communications.
• At least 5 years digital communications and social media experience, including responsibility for running a variety of social media channels.
• Experience of managing websites including working with suppliers on digital development and user experience.
• Experience of creating social and digital plans for integrated communications projects and campaigns, developing content and undertaking paid-for promotion.
• Experience of planning and implementing digital marketing techniques, such as SEO.
• Experience of managing reputational threats on social media channels.
• Experience of managing projects involving multiple stakeholders.
• Awareness of accessibility best practice for online channels.
• Experience of line managing staff.

Nice to haves:

• Experience of leading and developing a digital/content team.
• Experience of working in the charity sector.

Motability Foundation

At Motability Foundation we fund, support, research and innovate so that all disabled people can make the journeys they choose. We oversee the Motability Foundation Scheme and provide grants to help people use it, providing access to transport to hundreds of thousands of people a year.

We award grants to other charities and organisations who provide different types of transport, or work towards making transport accessible. We also carry out ongoing research, in partnership with disabled people and key stakeholders in the industry, to inspire innovations that continue to champion accessible transport for all.

Benefits

⭐️ WHAT MOTABILITY CAN OFFER YOU ⭐️

A career with Motability can offer you so much more than earning potential. We pride ourselves in offering some fantastic benefits and a culture to match, some of which includes;

�� Holiday – 26 Days + 8 Bank Holidays, increasing to 28 days after 5 years’ service

❤️ Health and Wellbeing – We offer private health care with BUPA alongside an Employee Assistance Programme, eye tests, flu vaccinations, enhanced sick pay and discounted corporate gym membership. We take your physical AND Mental Health seriously, with our dedicated mental health first aiders you will have support and understanding from your colleagues.

�� Family Friendly – We offer enhanced Parental Leave inclusive of Adoption Pay and we understand that families require flexibility, we provide time off for dependants, flexible working hours and the option to work from home. Life Assurance is 4 x your salary.

�� Diversity and Inclusion - We value everyone’s unique qualities and celebrate having a diverse and inclusive culture where everyone feels safe to be their authentic selves, no matter their age, ethnicity, religion, gender identity, sexual orientation, disability status, neurodiversity or otherwise. This is embedded in to our values and we celebrate our differences and create awareness throughout the year.

�� Celebrating Success – We love to recognise people that go above and beyond with our Spotlight Award as well as having team celebrations and social events throughout the year.

☕️ Our culture - In the Motability office we “dress for our day”, it’s an incredibly welcoming and inclusive environment where we look to support your career, we offer a mini bus service from Harlow Town centre and station for those using public transport to reach us and there are plenty of free hot beverages for when you arrive.

�� Pension – Up to 15%, inclusive of a 10% non-contributory addition and Motability matching your contributions up to 5%.

How to find out more?

Here at Motability Foundation, we embrace and value Diversity, Inclusion and Equity which means bringing your full self to work. We encourage and welcome all applications, regardless of age, gender identity, ethnicity, religion, sexual orientation or disability.

We are a disability confident employer, so please do make us aware of any reasonable adjustments you might need throughout both the recruitment process and to work with us.

We are committed to offering to interview every disabled applicant who meets the minimum criteria for the job. Once you have applied please send us an email stating that you have a disclosed disability and we will offer you an interview.