Digital Marketing Officer

The Miscarriage Association is a national charity dedicated to providing support and information to anyone affected by the loss of a baby in pregnancy. We also raise awareness of the impact of loss, advocate for those affected and challenge the taboos that can make miscarriage a lonely as well as distressing experience.

We do this by offering staffed support services (telephone helpline, live chat, email and DM), a network of peer support groups, a comprehensive website and a range of highly regarded patient leaflets. We also provide training and resources for health professionals and employers, contribute to research and ensure the patient voice is heard by policy and decision-makers.

We are about to begin a new chapter in our 40-year history, with ambitious plans to ensure our trusted services and support reach even more people affected by this often-heartbreaking experience.

We are now looking for an enthusiastic and talented digital marketer to join our small and friendly team to help us on this exciting journey. Working as part of our newly expanded communications team, you will support the development and implementation of the strategic communications and marketing strategy.

You will lead on developing our digital channels to drive engagement and awareness and help to build our online communities. You will be responsible for the day-to-day management of the charity’s website implementing brand guidelines to ensure a consistent approach to tone and content. You’ll also maximise Google Ad and SEO opportunities, working alongside a specialist agency, where necessary.

You’ll have previous experience of CRM systems and work closely with our fundraising team to develop supporter journeys and devise email and social media campaigns to help drive event sign-ups, donations and fundraising income.

Of course, you’ll also stay alert to emerging digital trends and be adept at analytics and reporting on the success of your campaigns.