Social Media Manager

Marie Curie is the UK's leading end-of-life charity. We are the largest non-NHS provider of end-of-life care in the UK, the only provider across all 4 nations, delivering community nursing and hospice care across the country, while providing information and support on all aspects of dying, death, and bereavement. Our leading research pushes the boundaries of what we know about good end-of-life, and our campaigns fight for a world where everyone gets to have the best possible quality of life while living with an illness, they're likely to die from.


It's a really exciting time to join Marie Curie as we expand the capacity of the social media team and have a refreshed brand and social strategy. We have a highly ambitious and creative team ready to rise to all the opportunities and challenges Social Media in 2024 brings.


The Social Team is made up of a Senior Social Media Manager, two Social Media Managers and a Social Media Assistant. We sit in a wider Brand and Engagement team that includes digital marketing, email and brand.


In this role you will be leading on content, managing the calendar and working with our wider teams on the planning and delivery of Marie Curie campaigns including the Great Daffodil Appeal and the Nobody Should Die in Poverty campaign. This role is vital to the organisation; collaborating with colleagues and key stakeholders across the charity to bring our brand, our services, and our mission to life online.


You will be responsible for:


Channel management and reputation: you will manage daily content across Twitter, Facebook, Instagram, Tik Tok and other social platforms with a combined audience of nearly 800,000 followers.


Social media strategy: you will also be responsible for the development of social media strategy for key campaign activity, e.g. Great Daffodil Appeal, National Day of Reflection, and brand campaigns, as well as ensuring social media is integrated into wider communications and marketing plans.


Content creation: leading on content across our national channels, you will work with colleagues in the PR, Content and Creative teams to plan and develop daily content.


Budget management and paid activity: you will lead on our organic paid strategy, working closely with our Digital Marketing Manager, and liaise with external agency on a weekly basis to review and refine our approach. You are the budget holder for this activity, including decision making to optimise best performing content and to maximise reach and engagement.


Regional strategy: you will lead on our regional social media strategy reflecting our aim to become a place-based organisation, working with key stakeholders across the nations, to ensure our local presence is engaging, vibrant and complements our national activity.


Key Criteria:

An experienced social media expert to bring insight, passion, and talent to the organisation and team.

Experience of social-first content development, across Instagram, Facebook, Twitter, Tik Tok, Linkedin and Youtube.

Proven ability in using data measurement and insights to improve and optimise social performance. Proven track record of developing, managing, and growing successful online communities
A degree is not essential for this role however we expect you to have previously:

Created, developed and delivered social media strategy and plans (including managing content, engagement, platform development and listening tools).

Managed a variety of key stakeholders, including leading on strategy in devolved nations where appropriate




Application & Interview Process

As part of your online application, you will be asked for a CV and covering letter. Please review both the advert and job description and outline your most relevant skills, experience and knowledge for the role.

Close date for applications: 8th December 2024. We encourage early applications as we will be conducting screenings in advance of the deadline.


Salary: £34,500-£38,324 per annum pro rata

Contract:  Permanent, part time 14 hours per week

Based:  This role is predominantly home-based and can be based anywhere within the UK. You will be expected to travel to our sites across the UK occasionally. For those within commutable distance to London, you will have the option of working flexibly between home and in our modern open plan offices in Embassy Gardens (1 day per week in office).


Benefits you'll LOVE:

- Flexible working. We're happy to discuss flexible working at the interview stage.

- 25 days annual leave (exclusive of Bank Holidays)

- Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%)
- Subsidised Eye Care
- Loan schemes for bikes; computers and season tickets
- Continuous professional development opportunities.

- Industry-leading training programmes

- Wellbeing and Employee Assistance Programmes

- Enhanced bereavement, family friendly and sickness benefits

- Access to Blue Light Card membership



Marie Curie is committed to its values, which underpin our work.  We take stringent steps to ensure that the people who join our organisation through employment or volunteering, are suitable for their roles and are committed to safeguarding all our people from harm. This includes our staff, volunteers and all those who use or come into contact with our services. We are dedicated to creating not just a safe place to work but also a supportive and rewarding one.

We are committed to a world where everyone can thrive and fulfil their potential. We are devoted to the social justice imperatives and organisational benefits of full diversity, inclusion and equity in the workplace, and are a Stonewall champion. We actively encourage and welcome applications from candidates of diverse cultures, perspectives and lived experiences.

We're happy to accommodate any requests for reasonable adjustments.  Please email any requests to [email protected]