Communication & Marketing Insight Performance & Planning Manager (Maternity cover, 6 months)

This is an exciting opportunity for a Performance and Planning Marketing & Communications professional who wants to help develop and grow Maggie’s profile, reach and reputation across the UK.

The role will be focused on enabling insight-led communications that support the achievement of our organisational objectives, increasing awareness of and support for our centres and online resources, and enhancing our planning and performance processes to create new opportunities to support people with cancer.

There are three key areas of focus of this 6-month maternity cover role: lead on the data analysis and evaluation of the Maggie’s Supporter Survey; develop insight on Maggie’s visitor acquisition and retention with a view to increase our visitor numbers; and lead Maggie’s brand campaign analysis to inform our brand strategy.

See the responsibilities below for more information.

Your responsibilities

• Lead the analysis and evaluation of our Maggie’s Supporter Survey, combining qualitative and quantitative analysis to generate valuable insights from which to drive performance and growth.

• Working with data analysts and insights colleagues, and the Director of Performance, Marketing and Communications Director and Fundraising Director, develop valuable insight to help inform our Brand, Communications and Marketing strategy, as well as our Fundraising strategy.

• Conduct analysis, in collaboration with data analysts and insights colleagues, of our Maggie’s visitors support journeys. Establishing any important themes on our visitor retention and acquisition, to inform our Brand, Communications and Marketing strategy, as well as our Programme strategy.

• Lead Maggie’s brand campaign analysis, working in collaboration with communications and marketing colleagues and key external stakeholders. As part of this, support the evaluation of the effectiveness of our marketing activity, including brand tracking and visitor marketing.

• Support the Marketing and Communications Director in evidence-based marketing and communications strategy development and functional planning, based on audience data and insights.

Essential skills and experience

• In-depth knowledge of working within a Brand, Communications and/or Marketing function

• Experience of carrying out mixed method analysis and evaluation of data, qualitative and quantitative, to develop communication and marketing plans and strategy

• Experience generating insight from data, through use of analysis, graphical visualisations, narrative and impact statement

• Experience using Microsoft Excel, Power Bi and Google suite - Google Analytics and Looker Studio - for data analysis and presentation

• Ideally experience with Dotdigital marketing platform and Google Search Console for search traffic analytics