Head Of Digital

Head of Digital

Our Charity

We are a ‘small but mighty’ charity with one big ambition: to stop leukaemia devastating lives. Over the next 10 years we want to help save and improve the lives of more people with leukaemia through finding and funding life-changing research. Despite progress in recent decades, someone in the UK is diagnosed with a blood cancer every 16 minutes and survival rates are among some of the worst of any cancer. And the physical and psychological impact can be lifelong. Over the next 5 years we plan to increase our investment into ground-breaking world class research and policy development focused on improving access to kinder, more effective diagnosis, treatment and care for leukaemia and other blood cancers. To do this, we are embarking on a period of significant growth, investing strategically to grow our income, profile, influence, and engagement and impact. We are looking for an experienced, driven and creative Head of Digital to join our small but nimble team to deliver insight focused digital communications, which drive our reach and engagement with the blood cancer community and the public.

Team

We are a close-knit team, who are all passionate about Leukaemia UK and putting those affected by the disease at the heart of everything we do. We are all focused on “keeping it real” with pragmatic, practical solutions, as well as ensuring that our charity gets the funding it needs to continue to help those diagnosed with leukaemia and other blood cancers. From us you can expect all the laughter you can handle, as well as great challenge and support. We may not be about the corporate life here, but we are all about delivering exceptional expertise and making a real change to people’s lives. As part of a small comms team, this role offers the chance to make a real difference to the charity through playing a key role in strategic development, as well as getting stuck in with projects in a more ‘hands on’ delivery capacity.

Leukaemia UK and You

You will have significant experience of leading a digital team to deliver impactful campaigns and achieve measurable results with your target audiences. With experience across a wide range of disciplines including digital marketing, email, website development and social media, you will be experienced at working with a variety of stakeholders and managing a busy workload to deliver successful programmes of work across multiple channels and audiences. You will have an appetite to innovate and drive continuous improvement in our digital work and keep the charity at the forefront of developments in digital.

Skills and Experience

✓ Substantial experience working within digital communications and proven track record in leading digital campaigns to grow profile, engagement and/ or donations

✓ Experience of developing digital marketing strategies and leading digital marketing campaigns, ideally for fundraising and/or awareness raising campaigns ✓ Experience of leading on website content and development and SEO

✓ Experience of running email programmes and of wider CRM strategy

✓ Experience of writing creative communications for external and internal audiences that are on brand, creative and deliver results

✓ Experienced with managing a range of stakeholders, working cross-functionally to develop digital strategies and deliver projects that meet the needs of the wider organisation.

✓ A strong understanding of analytics and an ability to use data and other insights to improve performance

✓ Strong track record of delivering social media strategies and activities

✓ Ability to focus on impact and deliver outstanding results in a team environment

✓ Excellent planning, organisational and problem-solving skills with the ability to develop new approaches

✓ Management experience, ideally through both direct line management and managing freelancers / agencies.

Job details

• Hours and place of work: Full time hours are 37.5 Monday to Friday. Our hybrid working policy is for all staff to work from our central London office at least twice per month – i.e, 2 working days.

• Annual salary range £50,000 - £60,000 (FTE) – dependent on experience

• We are proud of our benefits – please find a summary on our website under our section "Work For  Us"