Senior Legacy Marketing Officer

Team: Legacies & In Memory

Location: Remotely, UK

Work pattern: 35 hours per week, Monday to Friday

Salary: Up to £41,363.70 per annum

Contract: Fixed term for 12 months

We are the UK’s largest cat welfare charity. All over the country, our passionate employees, volunteers and supporters are using their kindness and expertise to make life better for millions of cats and the people who care for them.

Will you join us and make life better for cats?

Responsibilities of our Senior Legacy Marketing Officer:

• The Senior Legacy Marketing Officer is responsible for delivering Cats Protection’s marketing and stewardship programmes for Gifts in Wills and Free Wills.
• This role will focus on developing annual plans, managing budgets and delivering activity across multiple communication channels (both acquisition and retention), in order to grow the active legacy file and increase future legacy income in line with Cats Protection’s income generation strategy and targets.

About the Legacies & In Memory team:

• Legacy Marketing forms a key part of the Legacy, Cat Guardians and In Memory team, which sits within our Marketing and Income Generation directorate. Legacy and In Memory fundraising is our largest income stream and accounts for around half of the income we receive every year.
• We have a team of 10

What we’re looking for in our Senior Legacy Marketing Officer:

• Significant experience in a legacy fundraising and/or direct marketing role
• Management of income and expenditure budgets
• Considerable experience of commissioning and managing external agencies and consultants
• Comfortable reporting and presenting to colleagues, senior management and external agencies
• Familiar with CARE NG or similar CRM system
• Experience of utilising in depth data analysis and segmentation for marketing purposes

What we can offer you:

• range of health benefits
• 26 days’ annual leave plus bank holidays, increasing with length of service
• Salary Finance, which empowers you to take control of your financial wellbeing
• and much more, which you can learn about

Interested? Here’s how to apply:

Application closing date: 10th April 2025

Virtual interview date: 25th & 28th April 2025

Applications may close before the deadline, so please apply early to avoid disappointment. Please note, applications received after the closing date may not be responded to.

If you’re enthusiastic about this opportunity but your experience doesn’t align perfectly with every requirement, we encourage you to apply anyway and demonstrate how your experience is transferrable.  You may be just the right candidate. 

If successful, your recruitment journey will include:

1.Anonymised application form

2.Virtual interview via Microsoft Teams

Please note, the process may change slightly dependent on application numbers. We will inform you of any relevant changes.

Please email [email protected] if you require any adjustments to be made for you to complete your application or to participate in the recruitment journey.