Website Content Manager

Join one of the the nicest and most innovative digital and content teams in the charity sector!

It’s an exciting time to join Kinship as our Website Content Manager. In September 2024, we launched our new website. It’s received excellent feedback from kinship carers and we now want to build on this success and ensure kinship carers in England and Wales can access the right advice, information and training through our website.

You’ll be joining a growing organisation where you’ll have brilliant opportunities for personal development and training to support you in your role.

You’ll sit in the Services and Digital Department, in the Digital and Content Team. Our department comprises of the Training, Advice, Peer Support, Programmes and Database teams.

About the role:
As our Website Content Manager, you’ll manage the content production for our website based on user needs, analytics and research. You’ll own the website governance including the process for creating new website content and updating and maintaining current content. You’ll work with 'digital and brand champions’ across the organisation, providing training and support for chosen colleagues in each team to update the website.

You’ll work closely with Content Designer colleagues who will create new content for advice, training and information. You’ll be responsible for supporting other content creation and the overall maintenance of the website content.

You’ll also work closely with the communications and policy teams to align with our organisational social media content strategy, digital marketing and core objectives (including our influencing, campaigning, research and policy work).

The right person will need to work collaboratively with colleagues across Kinship and be used to working in cross-functional teams. You’ll need to be curious, detail-oriented with an improvement mindset.

The type of person we’re looking for:
You’ll bring your storytelling, passion, problem solving, curiosity, consciousness and excellent communication skills to your role. You’ll need to be structured in your approach to managing governance processes and website editorial – so you’ll be a complete finisher with excellent attention to detail and an ability to meet deadlines.

A positive mindset is key to being part of the team, as is thinking creatively to problem solve and being empathetic to colleagues.

Working with kinship carers to ensure meaningful participation and being respectful of their lived experience is an important value in how we work.

The team work remotely, but there is the option to work from our office in London. This role will require flexibility for occasional travel in England and Wales.

Key responsibilities:

Website content management:

• Develop and lead a website governance process (including sign-off), supporting colleagues to proactively schedule and create new website content, taking ownership of deadlines using Asana.
• Develop a website content strategy over 12 months alongside content designers, aligning with organisational objectives and goals.
• Develop and train digital and brand champions across the organisation to help them write in plain English and create web content that meets the objectives of their team and our website.
• Work closely with the communications and policy teams to align with their strategic external content strategies (including social media and email marketing campaigns) and help plan website content as part of the Editorial Board.
• Collaborate with colleagues to maintain the organisational style guide on Notion.so and be a champion for its use across our website communications.
• Provide website content template pages that support teams can use to structure and write accessible content and provide editorial oversight and final sign-off (web pages / information sheets / film / podcasts / workshops).
• Update and oversee the governance of our Kinship Compass tool, which enables kinship carers to search for information, support and advice in their local area .
• Be the first point of contact for content requests and scheduling for website updates.
• Prepare regular reports to the Head of Digital and Content (and other colleagues) as required.
• Manage external freelancers where appropriate.

Digital innovation and best practice:

• Use data and analytic tools (like Moz, HotJar and Google Analytics) to measure website performance and continue to improve content and SEO.
• Use user participation and other user research techniques to consistently improve website content and ensure content is optimised for SEO.
• Ensure high-quality manualisation and documentation of systems and processes to support website governance and transparent processes (using Notion.so).
• Ensure all website content is accessible and continually reviewed.
• Lean into learning best practice and new techniques to drive innovation and new website improvement (AI and machine learning for example), actively learning from other organisations and sectors.
• Be committed to content design principles (Content Design by Sarah Winters and Rachel Edwards will be your core text).
• Ensure that best practice is followed at all times, including regarding safeguarding, GDPR and PECR.

Collaboration, participation and teamwork:

• Work with team members and peers to contribute and develop a positive culture and high-achieving team.
• Embed values and behaviours where learning and innovation is at the heart of developing website content which meets the needs of our kinship carers and other audiences.
• Actively contribute to Kinship’s long-term strategy, objectives, business plans and budgets.
• Put kinship carers and their needs at the heart of why we do what we do, which also includes how we collaborate with staff members who are kinship carers.

Some tips for your application:

• Make sure you’ve read the job description and the essential requirements – make sure your answer reflects those points in the requirements very clearly.
• Really tell us why you want to work for Kinship. We’re interested in working with people who share our values. You can read about our values in the job pack available for download below.
• Keep your response clear – use bullets points and short paragraphs if that helps. It will help the recruitment team to really focus on your answer.
• Don’t go over 2 page on your covering letter.
• As part of the interview process, we will send you some of the questions in advance.