Senior Press Manager

Role Overview

The Talent Set are thrilled to be working with a leading organisation as they seek a Senior Press Manager to lead innovative press and PR campaigns that enhance public awareness, strengthen brand reputation, and align with long-term strategic goals.

As part of the marketing and communications team, this role involves designing impactful media strategies, fostering relationships with stakeholders, and driving audience engagement. The position includes line management of two direct reports and works closely with leadership to ensure the success of all communications initiatives.

Key Responsibilities

• Develop and implement strategic press and PR campaigns to increase brand visibility and support audience growth and sales objectives.
• Work with leadership to design detailed media plans, setting clear KPIs and objectives for success.
• Identify and explore new media opportunities, engaging diverse channels and audiences to expand the organisation’s reach.
• Tailor media strategies to specific areas such as performances, outreach programs, and events.
• Collaborate on crisis communication strategies, ensuring readiness to address emerging challenges effectively.
• Monitor industry trends and competitor activity, presenting actionable insights to senior management.
• Manage sensitive or high-profile stories with professionalism, safeguarding the organisation’s brand and reputation.
• Build and maintain strong relationships with a wide range of media contacts, from national and international outlets to specialist and digital influencers.
• Oversee a responsive press office, ensuring all media enquiries are addressed promptly and accurately.
• Create and distribute compelling media materials such as press releases, articles, and briefings.
• Lead proactive media pitching, ensuring alignment with strategic objectives, and organise press events to foster media engagement.
• Develop and implement robust processes to monitor and evaluate press campaign performance.
• Analyse media coverage, generating insights to refine future strategies.
• Keep up-to-date with the latest tools and practices in media monitoring and integrate them into department operations.
• Mentor and support the development of junior team members, fostering a collaborative and high-performing team culture.
• Act as a key liaison between marketing, digital media, and audience insight teams to ensure a cohesive approach.
• Provide additional support to senior leadership when needed, including representing the team in meetings and projects.
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Person Specification

• Demonstrated experience in designing and implementing successful press and PR campaigns, preferably within arts and culture.
• Strong knowledge of the media landscape, with an established network of contacts.
• Exceptional written and verbal communication skills, including copywriting expertise.
• Proven ability to influence and work effectively with stakeholders at all levels.
• Strong relationship management skills and experience managing external partnerships.
• Excellent organisational and project management skills, with the ability to meet tight deadlines.
• Familiarity with campaign evaluation methods and data-driven reporting.
• Experience managing and developing team members.

What’s on Offer:

• Competitive salary of circa £40,000 for the successful candidate.
• An immediate start in a fantastic organisation that harbours creativity and learning.
• A hybrid working pattern with 4-days per-week in the organisation’s East Sussex location.

Commitment to Diversity:

The Talent Set and our partner organisation are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.