Senior Social Media Manager

About us

Our purpose is simple, to save lives at sea. Our staff and volunteers have been saving lives at sea without prejudice for nearly 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from anyone.

Your role

We’re looking for an experienced social media professional who has the expertise to lead the delivery of the RNLI’s social media strategy and approaches across both paid and organic, advising and supporting a wide range of stakeholders at all levels of an organisation in order to help save lives at sea.

As Senior Social Media Manager, key responsibilities include:

• Overseeing the delivery of paid and organic content, as well as community management, across our channels
• Line managing a team of social media specialists
• Providing strategic and outcomes-focused responses to marketing briefs
• Driving forward social media fundraising for the RNLI
• Procuring, implementing and managing relevant social media tools and software
• Innovating in the social media space, including launching new channels
• Leading on the social media elements of crisis communication responses

We are a 24/7 emergency service. You will be required to occasionally be part of the social media rota system which includes shifts between 9am-8pm (Monday to Friday) and some weekend working.

Hybrid with the expectation to travel to Poole once a month.

About you

To be considered for the Senior Social Media Manager role, you will have substantial experience leading on organic and paid content and the strategic use of social media within a large organisation, as well as experience of line management and stakeholder management.

For more information and to apply, please visit our jobs page.

Closing date: 1 December 2024. 

Interview dates: 7 & 8 January 2025.

The RNLI is committed to safeguarding; protecting a person’s health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).

Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.