Individual Giving Manager

At IAM RoadSmart we make better drivers and riders. As the UK’s largest independent road safety charity, formed in 1956, we’ve spent more than 60 years making our roads safer by improving driver and rider skills through coaching and education.

Our qualified experts, our network of over 70,000 members and 164 local groups are our lifeblood. They champion our cause and help drive our vision – to be the best, most recognised provider of coaching and advice for all post-licence drivers and riders, and to help make our roads safer for all.

About the Role

We are seeking an ambitious and experienced Individual Giving Manager to lead and grow our individual giving programme. This is a new and vital role in our fundraising team, focusing on creating and delivering strategies to increase unrestricted income from individual donors through appeals, regular giving, legacies, and digital campaigns.

You will have the opportunity to work on innovative campaigns, such as our upcoming 70th anniversary celebrations, and play a key role in developing relationships with our 70,000 members and beyond. This role is perfect for someone who is creative, data-driven, and passionate about making a difference.

Key Responsibilities

• Develop and implement a strategy to grow individual giving income, including appeals, regular giving, and legacy programmes.
• Plan and deliver engaging fundraising campaigns and communications to attract and retain supporters.
• Manage donor journeys and segmentation to ensure a personal and effective approach to supporter engagement.
• Work collaboratively with our marketing and membership teams to maximise fundraising opportunities across our existing supporter base.
• Analyse and report on performance, ensuring campaigns are data-driven and deliver measurable results.
• Keep up to date with sector trends and best practices to ensure our fundraising remains innovative and compliant.

About You

We are seeking a proactive and creative individual with proven experience in individual giving, legacy fundraising, or a related field, ideally within a charity setting. You will have a strong understanding of direct marketing techniques and donor journey development, excellent communication skills to craft compelling fundraising messages, and experience using CRM systems to manage and analyse donor data. With a results-driven mindset and strong analytical skills, you’ll share our passion for road safety and making a positive impact through fundraising.

IAM RoadSmart are an equal opportunities employer.