Communications Manager

Who we are

Arts for Dementia is an inclusive and dynamic charity, and a leader in our field. We work with artists, galleries, museums and community spaces to offer inspiring arts programmes for people in the early stages of dementia and their companions. We train facilitators from around the country to deliver effective arts-based activities for people living with dementia, and we advocate for the benefits of the arts for people affected by dementia.

Our values

Creative; Inclusive; Collaborative; Empowering; Inspiring

What we are looking for

We are seeking our first Communications Manager who will develop and deliver a Communications Strategy that helps us to: engage more effectively with existing stakeholders (workshop participants, volunteers, artists, funders, donors), increase our profile and reach new audiences. This role offers scope to grow, helping us to think big, bringing in new ideas, transforming our presence, and so helping us to realise our ambitions.  

Main purpose of job

To develop and deliver an effective communication strategy across all channels

• Part time: 21 hours per week, working flexibly
• Salary: £35-38k pa dependent on experience (pro-rata’d)
• Reporting to: Chief Executive Officer
• Location: Hybrid.  Mainly home-based with one day in London per week. Very occasional evenings or weekend days in London for events and activities.

Example projects

·         Reviewing our existing digital presence, and optimising current channels and opportunities, for example by improvements to and regular updates of website, segmenting socials audiences and creating appropriate content for each

·         Creating impactful short videos of participants, volunteers, partners and donors, and gaining maximum value from them

·         Examining existing database and contacts, segmenting audiences, and working with other teams to develop specific communications to increase engagement

Key responsibilities

·         Developing and implementing a Communications Strategy that enables impactful communications with key audiences, transforming our reach

·         Responsible for ensuring impactful implementation and engaging use of our relatively new brand (launched Jan 2024), clarifying our organisational voice and key messages, and supporting the team to embed them across their work

·         Proactive strategic management, development and measurement of all social media channels (currently X, Facebook, Instagram, LinkedIn and YouTube, to varying degrees)

·         Responsible for appropriate use and development of our website, including keeping it up to date with our projects and case studies, and maximising engagement and SEO

·         Supporting the fundraising team to fully realise new and existing income streams

·         Supporting the operations team to deliver effective communications to participants, volunteers and partners

·         Working with the team to identify and create assets and resources for use across the organisation, for example using participant stories, evaluation data

·         Initiating public outreach and profile raising work, including identifying and engaging with relevant publications and events, soliciting and responding to media engagement, and cultivating high-profile ambassadors

·         Supporting the rest of the organisation’s work, such as events, exhibitions, fundraising activities etc as needed

Skills, knowledge and experience:

Essential

·         Experience developing and implementing a communication strategy

·         Experience implementing a brand across communication channels

·         Experience of working collaboratively with a small staff team, able to listen and support alongside bringing new ideas and expertise

·         Written and verbal communication skills, and a love of writing

·         Networking and relationship-building skills

·         Experience and understanding of how to increase reach and engagement

·         Engaging and enthusiastic when speaking and writing about our work

·         Willing to work flexibly and respond to changing demands

·         Organisational skills

·         Self-motivated and able to manage your own time effectively

·         Committed to equality, diversity and inclusion

 Desirable

·         Interest in a range of arts, art practices and creativity

·         Experience and understanding of dementia

·         Experience of working in London, particularly Southwark and Camden

·         Experience with a CRM

·         Website management, especially WordPress

·         Experience with media and interviews

We are keen to have a diverse and inclusive team, and welcome applications from minoritised groups.

How to apply

Send a CV and covering letter.  The covering letter should include:

·         Your relevant skills and experience, with reference to the list of essentials and desirables above

·         Why you would like to work for Arts for Dementia

·         Deadline: 5pm Monday 25th November 2024