Marketing Manager

Contract: Fixed Term (12 months), full-time

Location: London, SW1P 2AF (Hybrid – 2 days in the office, 3 days remote)

Salary: £35,000 + £3,954 London Weighting Allowance

Start Date: early March 2025

Closing date: Sunday 24 November 2024

Interview date: Thursday 12 December 2024 in person

We’re looking for a strategic and results driven Marketing Manager to join our Marketing and Communications team for a 12-month maternity cover contract starting in March 2025.

You’ll have the exciting opportunity to share our compelling story, raise awareness of our vital work, and inspire action from our supporters. With a mission that truly makes a difference in the lives of pets and the people who love them, we’re seeking someone passionate about engaging communities and amplifying our cause.

More about the role

In this hands-on role, you'll collaborate with the Group Head of Marketing and Communications and other team members to develop and execute externally facing paid marketing plans that align with the charity’s overall objectives. Your work will contribute to an integrated marketing strategy, with focus on communicating the Blue Cross brand, the fantastic work we do and communicating how people can ‘get help’ and/or ‘give help’.

You’ll be responsible for both the strategy and execution of campaigns, working closely with external agencies (media and creative) to produce and implement effective campaigns. You’ll be liaising with internal stakeholders, ensuring alignment across departments and keeping everyone informed throughout the campaign lifecycle. You’ll also monitor, evaluate, and report on the performance of each campaign to drive continuous improvement.

• Develop and execute paid marketing strategies aligned with the charity’s goals, in collaboration with the Group Head of Marketing and Communications.
• Lead marketing plans that support our overall brand strategy and work closely with the fundraising team to align brand positioning with fundraising goals.
• Manage relationships with external agencies (media and creative) to develop and implement campaigns across various channels.
• Oversee the full campaign process, ensuring timely delivery on budget and aligned with objectives.
• Engage with internal stakeholders, providing regular updates and ensuring alignment across departments.
• Evaluate campaign effectiveness and provide post-execution analysis and insights.
• Ensure all marketing activity adheres to brand guidelines and integrates seamlessly with the broader marketing strategy.
• Manage and mentor one direct report, providing guidance and support to help them deliver high-quality work.

About You:

We’re looking for a hands on Marketing Manager with a proven track record in delivering paid multi channel campaigns. You’ll bring a strategic mindset, alongside the ability to manage campaign execution and meet key objectives. You’ll be comfortable working with external agencies and collaborating with internal teams to ensure marketing initiatives are aligned, impactful, and effective.

You’ll also be highly organised, analytical, and creative, with excellent project management skills. A proactive communicator, you'll keep stakeholders informed and engaged, ensuring successful campaign delivery.

Essential Qualifications, Skills, and Experience:

• Proven experience in delivering multi-channel marketing campaigns, including paid media (digital and traditional).
• Strong ability to manage campaigns from strategy to execution, ensuring deadlines and budgets are met.
• Experience in working with external agencies to create and implement high-quality campaigns.
• Strong understanding of brand management and maintaining consistency across marketing efforts.
• Excellent project management and organisational skills.
• Strong communication skills, able to liaise effectively with both internal teams and external partners.
• Ability to analyse campaign performance and leverage insights for future improvements.

Desirable Qualifications, Skills, and Experience:

• A marketing qualification (e.g., CIM or equivalent).
• Experience within the not-for-profit or charity sector.
• Familiarity with fundraising marketing and aligning campaigns with fundraising objectives.

How to apply

Click the apply button below and complete the online application process before the closing date on Wednesday 20 November 2024.

We reserve the right to close this vacancy early should we receive an overwhelming response.

Blue Cross benefits

Our people are the most important part of delivering our purpose. If it weren’t for their amazing efforts and commitment, we wouldn’t be able to make the difference that we do today. In return, we want to provide you with the best working environment we can.

With a wide range of perks aimed at enhancing your life both inside and outside of work, you'll thrive in a supportive and rewarding environment.

Our generous benefits package includes:

• 38 days per year, increasing to 43 with service (including bank holidays). For part-time roles and fixed term contracts, holiday entitlement is calculated pro-rata.
• Pension scheme with enhanced employer contribution
• Life assurance
• Unlimited access to an employee assistance programme
• Programmes for physical and mental wellbeing support
• Free access to GP via MetLife
• Recognition scheme
• Annual volunteer days
• Claim for professional fees
• Charity worker discounts across a variety of retailers.

We want you to feel valued and supported throughout your career with us. For more details on our benefits and to see how we invest in our team, visit the 'why work for us' page on our website.

Our commitment to diversity and inclusion

We believe that every pet should enjoy a healthy life in a happy home, and we always seek to recruit the best people who share our values and commitment so we can continue to help and support pet owners across the UK to achieve this.

At Blue Cross, we want you to feel that you belong, without the need to hide any part of who you are.

Diversity and inclusion at Blue Cross means creating a workplace where all people, regardless of gender, race, sexual orientation, religion, nation or country of origin, disability, age, and socioeconomic backgrounds are welcome, respected, supported, and have access to equal opportunities.

We are working hard to reflect the world we live in and the communities we serve at every level of our organisation. As much as we have made positive advances, we consider diversity and inclusion to be a work in progress – a continual commitment that remains a priority for all of us.

If you would like to talk to us about any reasonable adjustments or changes to our recruitment process to support you to be your best, then please do get in touch.

Our values

Our values define the way we do things. We use them every day to guide us, and to make sure we put people and pets at the heart of everything we do.

Compassionate: We listen, we are non-judgmental, we are kind and caring to the pets and people we encounter, and we offer support in difficult times

Courageous: We make brave decisions, embrace change, and encourage innovation, ensuring we always act with integrity – doing the right thing even when no one is looking

Inclusive: We value all our relationships and work in an open and positive culture where we celebrate our diverse talents and empower you to be you